
Shell taps McDonald’s loyalty base to drive fuel trips, rewards sign-ups
Shell is partnering with MyMcDonald’s Rewards to offer fuel discounts, aiming to leverage the burger giant's massive loyalty base to increase traffic at gas stations.
Restaurant Dive is a publication in Burnaze's franchise knowledge graph, mentioned since 2019. 376 stories link here, each summarized from the original publisher. - Starbucks expects 4% same‑store sales growth in 2027 after Q4 comps rose 7.7%, driven by a 5.2% ticket‑size increase and 2.4% transaction growth [[e212f6]] - Dine Brands adopted a stockholder rights plan to protect against a potential activist‑led takeover [[5412a6]] - Wingstop posted a 5.4% same‑store sales decline in Q3 despite shifting its marketing strategy and deploying new AI technology [[d8fb22]] - Wendy’s is evaluating an unsolicited $1.4 billion offer from an investor group to take the company private [[f9dc5a]] - Chili’s sales have risen 52% over three years, driven by strong marketing and menu innovation [[25944d]] - The Cheesecake Factory recorded a 15.2% same‑store sales increase, credited to managerial retention, social‑media marketing, and menu innovation [[a5260e]]

Shell is partnering with MyMcDonald’s Rewards to offer fuel discounts, aiming to leverage the burger giant's massive loyalty base to increase traffic at gas stations.

Low-priced options could attract diners in new markets and sustain sales in core trade areas.

Catering is the first initiative to go live under turnaround plan Project Grand Slam, which is meant to improve restaurant performance and the guest experience.

Pizza Hut Global CEO Aaron Powell is departing the brand following its acquisition by private equity firm LongRange Capital.

On Aug. 10, Cracker Barrel CEO Julie Masino stepped down, handing the company to David Deno, former chief executive of Bloomin' Brands.

The smoothie franchise reports a 9% jump in same-store sales for July following the successful national rollout of its new chicken flatbread menu items.

Minor Food and Serruya Private Equity have acquired the 500-unit Korean fried chicken chain, with Serruya set to spearhead expansion across the Americas.

The fast-casual giant taps the former Cava and El Pollo Loco executive to lead brand strategy, digital loyalty, and marketing innovation during its ongoing business transformation.

Inspire Brands debuts Buffalo Wild Wings Go and Jimmy John’s co-branded restaurant

Conversions to dual branding could generate sales lifts at struggling stores, helping IHOP and Applebee’s avoid closures.

The fast-casual Mediterranean chain reported a 9% increase in same-store sales and continued traffic growth, beating analyst expectations through brand resonance and unique marketing.

7 Brew Coffee enters a bidding war with Dutch Bros for 51 Salad and Go drive-thru locations as the coffee chain eyes aggressive real estate expansion.

By maintaining value perception and optimizing supply chain efficiency, the fast-casual brand is successfully expanding into lower-income trade areas while outperforming industry benchmarks.

A 38-unit Moe’s Southwestern Grill franchisee has filed for Chapter 11 bankruptcy to restructure debt and shutter unprofitable locations following several years of store closures.

The Detroit-style pizza, dubbed the Domino, will help the brand capture meal occasions ranging from afternoon snacks to midnight meals.

Patrick Gerber, who has worked at McDonald’s for over 25 years, is tasked with improving restaurant operations and standards.

The addition could help boost traffic, particularly during the afternoon daypart.

Restaurant software provider Toast is rolling out new AI-enabled tools, including a digital marketing platform, to automate workflows for restaurant operators.

The parent company of Gen Korean BBQ is considering a $100 million buyout offer for its 59-unit restaurant chain to focus on its consumer goods business.

First Watch CFO Ashlee Weisser is leading a strategy that prioritizes increased marketing spend and menu innovation to drive consistent same-store sales growth.

Wendy’s executives report that allowing franchisees to opt out of breakfast contributed to a double-digit decline in U.S. traffic during the second quarter.

Restaurant brands are increasingly leveraging specialized AI tools to identify food cost spikes and profit-driving offers across multiple locations.

Wendy's CEO Robert Wright drafts strategy to improve sales and traffic.

Improvements in consumer value perception, transactions and throughput were derailed by worries about Cyclospora, though the brand does not serve iceberg lettuce.