Street Fight is a publication in Burnaze's franchise knowledge graph, mentioned since 2017. 72 stories link here, each summarized from the original publisher.
Planet Fitness is shifting its marketing and local control balance, considering transferring more company-operated clubs to franchisees and directing more marketing spending towards national advertising.
Multi-location businesses need to track AI visibility across all locations to understand where AI recommends their locations and how it describes them.
VIOOH's new partnership with Adams Outdoor Advertising brings 460 digital billboards into its programmatic marketplace, expanding regional marketing reach for multi-location brands across 14 states.
McDonald’s will end its FIFA World Cup sponsorship after the 2026 tournament, concluding a relationship that began in 1994.
Walmart is opening its ecommerce infrastructure to outside AI shopping agents, but on terms designed to protect customer permissions, transaction data and control of checkout.
New platforms solve problems brands learned to live with, like fragmented local marketing.
MULOs face AI visibility gaps in local and brand-level search
Magnite strengthens retail media's push into CTV with Walmart and Best Buy Ads
Fast-food chains are racing to automate one of their most important customer touchpoints.
Franchise brands overlook local marketing dollars as a growth lever.
Yext connects agentic marketing to location-level decisions with two new moves.
McDonald’s uses AI to optimize prices at 14,000 US restaurants
For most multi-location brands, and the agencies that manage their local SEO, Apple Maps has historically lived somewhere near the bottom of the priority list.
Home services marketing expands beyond search with AI and video
Vistar Media research finds DOOH can increase purchase intent by 20%
Restaurant chains are increasingly looking beyond burgers, sandwiches and value meals to create new reasons for customers to visit.
Lowe’s has made an organizational change that says more about the future of multi-location marketing than a typical executive promotion.
Agentic commerce, or the process of AI agents helping users research, compare, and, increasingly, complete local purchases, has moved from concept to reality.
Franchising industry faces local marketing execution issues despite $920 billion projected output in 2026
Voice AI is getting better at sounding human. OpenAI’s new GPT-Live-1 can listen and respond simultaneously, accommodate interruptions and background conversations, and better maintain the natural rhythm of a call.
A new report indicates that 73% of marketing leaders have seen an increase in AI-driven ad fraud, posing new challenges for multi-location brands managing large acquisition budgets.
The athletic apparel giant is reevaluating its customer journey and marketing spend across its 825-location network following a decline in comparable sales.
Yext is expanding its Scout platform to help multi-location brands manage and optimize their visibility across AI-driven discovery engines like ChatGPT and Gemini.
Multi-location brands face significant operational risks when generative AI provides inaccurate or outdated information to customers during the search and research process.