Street Fight is a publication in Burnaze's franchise knowledge graph, mentioned since 2017. 72 stories link here, each summarized from the original publisher.
Walmart's acquisition of CTV platform Vibe.co signals a move to provide small and mid-market brands with performance-driven advertising tools tied to shopper data.
Scorpion's acquisition of 1SEO highlights a shift toward AI-powered marketing platforms designed to help local service businesses navigate changing digital discovery environments.
Digital Remedy launches The Political Desk to help campaigns manage voter outreach
Yext is opening its enterprise agentic marketing platform to developers and agencies as AI-powered recommendations begin to drive a significant portion of local business discovery.
A new partnership between Basis Technologies and Cint allows marketers to access brand lift metrics mid-campaign, enabling real-time optimization for multi-location brand awareness.
Google’s new generative AI search guidelines present execution challenges for multi-location brands needing to manage retrieval-augmented generation across hundreds or thousands of individual units.
Following a record-breaking first quarter with 35 new licenses awarded, The Goddard School is evolving its marketing operations to manage the complexity of its rapidly expanding franchise system.
Yelp’s 2026 growth report identifies top-performing multi-location brands, highlighting a shift toward personalization and experiential concepts across the restaurant and service sectors.
MULO brands invest in creator-led marketing to build trust and reach $266.92 billion market
Walmart’s new partnership with Magnite may signal a broader shift in how retail media networks operate.
MULOs need localized unstructured citation strategies to improve AI search visibility
As multi-location brands push deeper into expansion mode, one of the biggest operational challenges is no longer simply opening new locations.
For multi-location brands and the agencies that serve them, maintaining consistent AI and local search visibility at scale is a resource problem, but AI agents are beginning to solve it.
AI search changes local SEO for multi-location brands with 1.2% ChatGPT recommendations
Multi-location brands face a local discovery shift beyond their website
For years, location-based advertising has promised marketers a cleaner line between digital impressions and real-world business outcomes.
Lamar partners with Ronald McDonald House for $2M DOOH campaign
If you are a multi-location brand looking to interact with customers while they’re in a buying frame of mind, Seedtag wants you to know about NeuroX.
TikTok campaign drives 23,000 landing page views for Camp Bow Wow
Picture two locations of the same quick-service restaurant brand, both in the same metro area, both with solid review scores, both with optimized Google Business Profiles.
For years, many multi-location brands treated reviews as a reputation issue.
Flamel.ai launches Luna to execute and optimize franchise marketing across locations
Localized marketing is key to making businesses stand out from competitors.
Welcomemat Services' founder and CEO, Brian Mattingly, emphasized the importance of data in keeping customers loyal and reducing clutter and distraction.