A new national trend highlights increasing Numbers of Male Day Spa Users
Men represent 49 percent of US spa guests, up from 29 percent.
· Franchising.com· May 27, 2026
American Massage Therapy Association is a regulator in Burnaze's franchise knowledge graph, mentioned since 2022. 4 stories link here, each summarized from the original publisher.
Men represent 49 percent of US spa guests, up from 29 percent.

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