A new national trend highlights increasing Numbers of Male Day Spa Users
Men represent 49 percent of US spa guests, up from 29 percent.
· Franchising.com· May 27, 2026
International Spa Association is a regulator in Burnaze's franchise knowledge graph, mentioned since 2026. 2 stories link here, each summarized from the original publisher.
Men represent 49 percent of US spa guests, up from 29 percent.
A spa and taproom concept offered a Father’s Day package including a beer-inspired wellness experience.