Bathhouse Raises $35M, Plots Expansion as Social Sauna Boom Scales
Social sauna operator Bathhouse secures $35 million in funding to fuel a 10-location national expansion strategy across major U.S. markets.
Boutique fitness in Fitness. Gym, boutique studio and recovery franchise news: unit growth, ownership changes and the brands operators actually run.
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Social sauna operator Bathhouse secures $35 million in funding to fuel a 10-location national expansion strategy across major U.S. markets.

FIT House of Brands has introduced an initiative providing operational support and business coaching to help professional athletes transition into becoming franchise owners for its boutique fitness brands.

Stretch Zone CEO says research is key to franchise growth

The boutique fitness franchisor reported a 21% revenue drop and 6% North American same-store sales decline amid strategic divestitures and a logistics transition.

Workers United has filed multiple Unfair Labor Practice charges against the climbing gym operator, alleging bad-faith bargaining and worker intimidation across ten unionized locations.

The reformer pilates franchise is entering the Houston market with a new studio owned and operated by a healthcare professional in River Oaks.

Joe Purton celebrates 10 years of CycleBar Beachwood fitness studio.

In 2021, Savannah Hopps decided to blow up her comfortable, familiar life in Alcoa, Tennessee, for an opportunity she couldn't ignore.

In celebration of International Pilates Day, Club Pilates studios across the globe are coming to life to unite local communities around the popular workout.

BODYBAR Pilates celebrated National Pilates Day with a 1970s themed party across its network of over 70 US studios.

The franchisor gives owners everything they need to succeed by taking time-consuming tasks off their plate

Former Pure Barre manager Emily Barton discusses her transition to franchise ownership and the structured training model of MADabolic's Raleigh location.

The Texas-based Pilates franchise is launching its first national advertising campaign featuring real members and instructors to emphasize authenticity and inclusivity across its growing studio network.
BODYBAR Pilates opens first Oklahoma studio in Edmond this summer.

Large-scale franchisee Aligned Fitness has acquired six additional studios in Ohio, expanding its total Club Pilates portfolio to 55 locations across several states.

Former COO Bruce Edwards will return to CrossFit as CEO on May 4, succeeding Don Faul to lead the global fitness brand's next phase.
Held across the brand's 130+ studios worldwide, The Pilates Games offers a structured experience in which participants complete an extended reformer workout - more than double the length of Studio Pilates International's
In honor of National Pilates Day, BODYBAR Pilates today announced the annual return of its PLANKstock festival – a 70s‑inspired celebration – on Saturday, May 2.

Riser Fitness has signed the largest development agreement in Xponential Fitness history, committing to open 127 new Club Pilates studios across six states over the next five years.

The Pack, a self-defense fitness concept co-founded by industry veterans and celebrities, has signed franchise agreements for 18 units in New Jersey and Florida.

SEQUEL Brands is implementing a unified loyalty and referral system across its portfolio to power member retention and franchise growth, starting with Pilates Addiction.

Pickleball Kingdom reached a multi-unit franchise agreement for the development of five indoor pickleball clubs in the San Francisco Bay Area.
Pickleball Kingdom announced a new multi-unit franchise agreement that will bring five premier indoor pickleball clubs across the Bay Area.
JETSET Pilates surpasses 350 territories sold and 60 studios open.