Gym & HVLP — page 15

Joan Vassos captured hearts on reality TV, and now she’s capturing equity in a fitness studio that offers a full-body workout in 15 minutes.

Industry expert Mark Fisher outlines essential strategies for fitness operators to generate high-quality leads by focusing on consumer outcomes and building brand trust.

EoS Fitness has started 2026 strong, acquiring 14 locations, signing 11 new leases and opening three new clubs all in Q1, the operator announced, moves that bolster its commitment to hitting 250 clubs by 2030.

The fitness industry's high-volume, low-price segment continues to see massive private equity interest, highlighted by the $1.5 billion valuations of EōS Fitness and Crunch Fitness.

Franchisor and franchisee relationships often ask the same of each party.

81 million Americans belonged to a gym in 2025, a record high.

Life Time, the upscale athletic country club operator that is bullish on longevity and supplements, sees a new white space: Idaho

Xponential Fitness’ board says it’s exploring a sale, an announcement that follows weeks of shareholder pressure.

Fitness operators have long championed the idea of “community.” It appears in brand decks, on walls and in class descriptions, often positioned as something that enhances the member experience, a natural by-product of gr

Crunch Fitness opens $5 million gym in Coeur d’Alene, Idaho

Total Fitness white paper finds gyms exclude most women due to environment and equipment

April 06, 2026 // Franchising.com // Thomasville, N.C. – Through its partnership with the American Cancer Society, Workout Anytime and Savannah baseball star Kyle “KJ” Jackson are hosting a community event at its Thomasville location on Monday, April 13.

Gyms are in the middle of an identity shift. Rather than simply being a place to work out, fitness facilities are increasingly adding cafés, child care centers, pickleball and padel courts, youth sports programming and e

High-value, low-price (HVLP) gym franchise Workout Anytime is revamping its growth strategy, pushing acquisitions and planning to convert existing facilities under its brand umbrella.

From fake products to absurd collabs, fitness and brands are making April 1 their most creative marketing day of the year.

Flynn Group may know a lot about drive-thrus, but it isn’t skipping the gym.

Fitness Premier 24/7 Clubs has partnered with Truemed , a payment platform that enables qualified customers to use health savings account and flexible spending account funds on eligible health purchases,…

Vasa Fitness, a high-value, low-price (HVLP) fitness operator, has appointed Michael Osanloo as its new chief executive officer.

The fitness-competition craze isn’t showing any signs of slowing down, as more brands launch their own events to promote community and push people to their limits.

The approach involves converting existing gyms to the Workout Anytime platform, leveraging existing infrastructure and membership bases while implementing operating systems and equipment standards to align with brand norms.

Female founders lead shift in fitness industry with women-focused brands

CryoBuilt explains how recovery and wellness services are becoming essential for fitness operators

Former Life Time executive Jeff Zwiefel, who departed the luxury fitness and wellness operator after more than two decades earlier this year, has been tapped as president and chief operating officer of 10X Health.

Fitstop is officially entering the fitness-competition market with the launch of Global Games.