
Fitness Brands Target Luxury Real Estate as Key Growth Lever
Boutique fitness and luxury real estate are officially sharing the same floor plan.
Gym & HVLP in Fitness. Gym, boutique studio and recovery franchise news: unit growth, ownership changes and the brands operators actually run.
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Boutique fitness and luxury real estate are officially sharing the same floor plan.

Planet Fitness has made it clear that it’s one of the most dominant gym brands in Southern California, recently opening its 100th location in the Los Angeles area.

Canada’s largest gym chain, GoodLife Fitness, is bringing new tech into the fold to streamline operations and manage 1,750 group fitness instructors across nearly 200 locations.

Earn Your Stripes to franchise its military-themed fitness concept nationwide.

Chelsea Piers Fitness will be expanding into New Jersey and Queens, with plans underway to open luxury gyms in both Jersey City and Long Island City, the operator confirmed to Athletech News.

Workout Anytime, a 24/7 fitness franchise, has announced a national partnership with the American Cancer Society.

Xponential Fitness is moving forward with a leaner portfolio and a focus on operational improvement.

Anytime Fitness signs deal to open 60+ gyms in Saudi Arabia.

Planet Fitness plans to raise Black Card membership price to $29.99/month

PureGym is extending its mission beyond its 435 clubs. The U.K.-based gym operator will support the government’s Keep Britain Working Review, an initiative meant to improve workforce health and ease pressure on the NHS by preventing long-term illness.

Crunch Fitness opens first gym in India, plans 75 locations

Life Time posts $782.6 million in Q3 revenue, up 12.9% year-over-year.

Retro Fitness is rolling out the #LockIn Your Fitness deal, offering $0 enrollment and full access to its Ultimate Membership perks ahead of the new year.

Vasa Fitness is putting $30 million toward a sweeping upgrade of its 64 gyms, signaling how the high-value, low-price (HVLP) segment continues to evolve in the age of Gen Z.

CR Fitness, the largest Crunch Fitness franchisee, received a strategic growth investment from Sixth Street, supporting its expansion plans.

The Bay Club Company is deepening its foothold in the Pacific Northwest, acquiring indoor sports and entertainment brand Arena Sports, which operates five locations across the Greater Seattle area and brings Bay Club’s portfolio to 36 sites in total.

Myzone is bringing its fitness-tracking software to the wrists and palms of users everywhere in its latest innovation, Myzone Go, which includes tech designed to drive workout motivation.

Fitness Premier has expanded to Montana with its first location in Bozeman, marking the brand’s first location in the state.

Xtreme Fitness Gyms targets 60 new locations in 2025 with ABC Fitness partnership

Stacy Dykman owns three Fitness Together studios in Washington, DC.

Gold's Gym reopens SoCal market to new franchisees after EoS Fitness deal

EoS Fitness acquires 23 Gold's Gym clubs in Southern California

Basic-Fit, a leading high-value, low-price (HVLP) fitness operator in Europe, is set to acquire Clever Fit in a €160 million ($186 million) all-cash deal, plus a potential €15 million earn-out.

The Edge Fitness Clubs adds boutique classes to 43 locations.