
ATN Week in Review: US Gyms Keep Winning, Raising Cash
US gyms see record visitation, 70% of Americans may be obese
Gym & HVLP in Fitness. Gym, boutique studio and recovery franchise news: unit growth, ownership changes and the brands operators actually run.
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US gyms see record visitation, 70% of Americans may be obese

Xponential Fitness, franchisor of boutique fitness brands such as Club Pilates and Pure Barre, has confirmed a round of layoffs as it continues to reshape its operations under new CEO Mike Nuzzo.

High-value, low-price (HVLP) gyms are having a moment — U.S. gym visits are climbing, driven by these cost-effective clubs that make fitness more financially accessible.

Anytime Fitness is cementing its Middle East growth push with the grand opening of its first club in Dubai.

Crunch Fitness franchisee CR Fitness Holdings has landed a $350 million strategic investment from global investment firm Sixth Street, fueling an expansion push that will see the group look to add more than 100 clubs over the next five years.

Nutrition is no longer a side note for gyms — it’s a critical part of the growth equation.
UFC GYM offers self-defense seminars for National Bullying Prevention Month

Boutique fitness sees 6% price increase and near pre-pandemic attendance levels
HAMPTON, N.H., Oct. 20, 2025 // PRNewswire // -- Planet Fitness, Inc.

Your Reformer partners with global gym chains in 38 countries

Lumin Fitness debuts AI personal training tech with Fitness Connection.

A guide to affordable fitness franchises, including low-cost gym opportunities for entrepreneurs who want to break into the market without breaking the bank.

Keepme's Antares helps fitness operators convert 90% of lost leads into members

Most gym-goers train without an audience. They chase PRs before work, squeeze in a lift after bedtime routines, maybe post a clip to prove the grind is real.

CR Fitness, the largest franchisee of high-value, low-price (HVLP) gym brand Crunch Fitness, is continuing to extend its footprint, with plans to open nine new locations in Texas by the end of 2026.

Club Studio plans to open 50 locations within 12 months nationwide.

Jonas Fitness invests millions in AI solutions for club operators.

Hyrox partners with Fitness First in Germany, certifying 95 locations.

Everlast Gyms is diving into the nutrition side of the fitness and wellness industry through a new partnership with Myprotein.

Virtuagym has launched its latest solution, Virtuagym Connect, a retrofit sensor that attaches to existing stack weight machines to automatically track repetitions, sets and weights and gamifies the training experience.

The Bay Club has acquired Griffin Club Los Angeles, a racquet, fitness and social institution on the city’s Westside, strengthening its Los Angeles Campus and bringing the company’s portfolio to more than 30 locations with 150,000 members.

Paging through the Wall Street Journal one morning in 2017, Steve Hitzemann’s eyes found their way to an article on assisted stretching.

World Gym expands to Mexico and Australia with new deals.

In today’s fitness industry, growth is no longer just about adding more square footage or equipment.