Suppliers in Franchise Industry. News about franchising itself: franchisors, suppliers, associations, FDDs and the business of selling franchises.
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FRANdata President Edith Wiseman is appointed to the International Franchise Association's Board of Directors' Executive Committee, bringing unique perspectives and profound insight to the franchising industry.
Proforma expanded its marketing team with 10 new hires to support its growth plan and focus on marketing tools, technology, and e-commerce initiatives.
FranNet has been pairing franchisees with suitable business opportunities for over 35 years, likening their process to matchmaking.
Katie Fagan-Small has shifted her career from mergers and acquisitions to franchise consulting, helping clients find success as business owners.
Franchise consultant Megan Allen's journey involves matching the right owners with the right franchises, leveraging her experience in the finance industry and leadership roles.
Mainland aims to prevent overpromising and under-delivering by understanding business objectives and scoping correctly.
49% of brands used brokers in 2022, paying $20,000 commission.
1851 Franchise has teamed up with SeoSamba to bring readers a list of the most successful franchises in the industry.
Franchise brokers can help emerging brands recruit franchisees, but their use requires careful consideration.
Franchise Update Media names Barbara Yelmene Executive Vice President of Business Development, leading sales and building company revenues.
Franchise marketing agencies often fail to deliver value due to lack of strategist or understanding of client's business.
ApplePie Capital grows its management team with Jamie Davis, a franchise development specialist with 15 years of experience.
1851 Franchise and SeoSamba team up to bring the list of the top franchise influencers of 2022, highlighting the importance of knowing who's who in the franchise world.
Franchise Realty Partners, a full-service commercial real estate company, eliminates the pain point of real estate for franchisors, providing a qualified team to communicate with both sides and meet their needs.
1851 Franchise has compiled a list of the top franchise industry influencers of 2022.
Spadea Lignana Franchise Attorneys launches a compliance management platform for franchisors, allowing them to track and execute franchise agreements and FDDs.
1851 Franchise and SeoSamba team up to bring a list of the top franchise influencers of 2022, highlighting key figures in the industry.
Dawn Abbamondi, director of brand development and marketing at SMB Franchise Advisors, outlined three ways that entrepreneurs can determine how to find the right franchise brand for them.
TikTok and Meta are discussed as major marketing-related issues for franchise brands, with a focus on mitigating risk and optimizing opportunities.
Establishing a consistent web footprint is crucial for businesses to guide prospects through storytelling and create a connected brand image.
Buyers may encounter problems with a brand during the buying process.
Franchise development marketing is shifting towards a localized, yet national campaign, utilizing data and digital assets to create a more effective marketing strategy.
Choosing the right partners to help amplify your brand and attract the right franchisee candidates can be a challenge.
Content marketing is an essential tool in elevating franchise development marketing, and while many franchisors have nailed the creation of content, the marketing side remains a major gap.