
What Providers Can Learn From Arrow Senior Living’s Operational ‘Secret Weapon’
Arrow Senior Living partners with Arizona State University to improve operations
Senior living in Senior Care. Home care, senior living and placement franchise news for the operators and investors in senior services.
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Arrow Senior Living partners with Arizona State University to improve operations

Aspenwood, Kendal Corp, and Viva Senior Living adapt staffing strategies
Senior living industry must support LGBTQ+ residents and workers as demand rises
Senior Living Residences has partnered with RiverGlade Capital, a private equity firm focused on healthcare and healthcare adjacent sectors.
Five senior living operators share top revenue mistakes to avoid in 2026
Senior living occupancy and rent growth do not always translate to higher margins
National Senior Communities, The Evangelical Lutheran Society and Presbyterian Homes & Services are again the top-three largest senior living non-profits in the U.S.

This story is part of your SHN+ subscription In 2026, senior living development isn’t dead, but it is hibernating. In the second quarter of 2026, construction starts remained low a

When it comes to marketing strategies, some senior living operators are leading with the stomach.
Senior living nonprofits use dynamic pricing models with 80% using multiple factors.
Senior living provider HumanGood advocates for innovation and strategic partnerships to address long-term operational challenges and improve care delivery across its multi-location system.

Major operators including Brookdale and Atria are shifting focus toward operational efficiency and cost-cutting as high demand and limited new development tighten the senior living market.
AgeWell Senior Living continues its management role for two Florida communities following a sale involving National Healthcare Properties.

Senior living operators are adapting care models and community designs to better serve 'solo-agers' who lack traditional family support systems.
Arkansas-based senior living operator Roots Living is leveraging five generations of family experience to grow its boutique portfolio of care communities.

Minto Communities USA and Margaritaville Holdings are expanding their Latitude Margaritaville active adult brand into the Greater Houston market with a new 3,500-home development.
Senior living developers like Merrill Gardens are increasingly targeting university campuses to create intergenerational communities, benefiting from available land and streamlined approval processes.
American Healthcare REIT has acquired six luxury senior housing communities from Kensington Senior Living for $572 million as part of a new strategic partnership.
Recent transactions in the senior living sector include the sale of a 178-unit community in Texas and a five-property portfolio in Virginia.

Senior living brands like Heritage Communities are pivoting toward authentic marketing by featuring actual residents instead of stock photography to build trust with prospects.
Starling COO Megan Kennedy says senior living must adapt to hospitality and changing customers
Cumberland Village launches home care program to serve older adults
Demand for senior living is surging in 2026, which might be too much of a good thing.

Smaller senior living operators make moves to compete in new landscape