The Team

    The journalists, editors, and analysts behind Burnaze.

    Sarah Mitchell

    Editor-in-Chief

    20+ years covering franchise and retail industries.

    David Chen

    Managing Editor

    Former Franchise Times senior reporter. Covers fitness and wellness.

    Rachel Torres

    Legal & Regulatory Correspondent

    Attorney-turned-journalist specializing in FTC and franchise law.

    Marcus Johnson

    International Editor

    Covers global franchise expansion from London.

    Elena Vasquez

    Finance & Investment Editor

    Former PE analyst covering franchise M&A and investment.

    Thomas Wright

    Operations & Technology Editor

    Covers the intersection of franchise operations and emerging tech.