TL;DR
Wetzel's Pretzels introduces Berry Sweet Bitz, a dessert featuring fresh-baked pretzels with Nutella and strawberry sauce, and Watermelon Strawberry Lemonade with Mango Boba. The new items are part of the brand's efforts to refresh its menu with seasonal twists.
Berry Sweet Bitz features Wetzel’s fresh-baked, bite-sized pretzels, served warm and drizzled with Nutella® and strawberry sauce. The combination delivers a sweet take on a familiar favorite, blending delicious cocoa-hazelnut flavor with a bright berry finish.
The Watermelon Strawberry Lemonade with Mango Boba brings a tropical, refreshing addition to the menu. It combines fruity flavors with classic lemonade and mango boba for added texture, creating a fun sip for the season.
“These new items bring a sweeter side to our menu while still staying true to what guests love about Wetzel’s,” said Sarah Curtis, Head of Marketing at Wetzel’s Pretzels. “​​They’re perfect for sharing — or enjoying solo — as a sweet treat throughout the season.”
To celebrate this seasonal launch, Wetzel’s Rewards members can get $1 off the Berry Sweet Bitz in honor of World Nutella® Day, Feb. 2–5, by using the code BERRYSWEET in the Wetzel’s mobile app.
Building on the success of limited-time favorites like Apple Cinnamon Bitz and Frozen Hot Chocolate, Wetzel’s Pretzels continues to refresh its menu with new twists for guests to enjoy year-round.
In this story
This story was originally published in Franchising.com on February 2, 2026. Burnaze summarizes and links to the original reporting.
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