Wetzel’s Pretzels Welcomes Fall with New Apple Cinnamon Bitz

Wetzel’s Pretzels is embracing the season’s sweetest flavors with the debut of its new limited time offer menu item, Apple Cinnamon Bitz, an autumn-inspired twist on the brand’s beloved bite-sized pretzels. Wetzel’s is once again giving snack lovers a reason to savor the flavors of fall.

Available Sept. 1 at participating locations, Apple Cinnamon Bitz transforms Wetzel’s classic Cin-A-Bitz into a fall indulgence. These shareable pretzel bitz are topped with warm apple pie filling, fluffy whipped topping and a sprinkle of cinnamon sugar — creating layers of buttery, sweet and spiced flavor in every bite. Perfect for strolling on crisp afternoons, game-day gatherings or fueling up during holiday shopping, this limited-time offer is made for savoring the season.

"Sweet, spice and everything nice – that’s exactly what our Apple Cinnamon Bitz delivers," said Sarah Curtis, VP of Marketing at Wetzel’s Pretzels. "We took the irresistible flavor of our Cin-A-Bitz and dressed them up for the season with the cozy tastes of autumn. Whether you’re grabbing a snack on the go or sharing with friends, it’s a delicious fall treat."

To celebrate this delicious seasonal launch, Wetzel’s Rewards members can score $1 off their first purchase of the Apple Cinnamon Bitz by using code FALL in the Wetzel’s mobile app from Sept. 2 to 9.