TL;DR
Instagram introduces a new 'Chat' sticker for Stories, allowing viewers to join direct message conversations tied to the post. The feature enables more authentic connections between friends and brands.
TechCrunch reports that a new “Chat” sticker is debuting on Instagram Stories today that allows a viewer to hop into a direct message (DM) conversation tied to the post. Requests to join the DM group must be approved by the poster.
Instagram’s announcement video highlights examples of ways friends can better connect, from joining a dance crew to attending Max the Cat’s second birthday party. For franchise brands, Stories offer a major opportunity to fold into consumers’ day-to-day lives more authentically. It will be interesting to see how brands invite consumers to “slide into the DMs” with this new feature.
In this story
This story was originally published in 1851 Franchise on July 2, 2019. Burnaze summarizes and links to the original reporting.
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