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Wayback Burgers introduces three new limited-time offerings, including the Fiesta Cheeeesy Burger, Chili Lime Fries, and Fruity Protein Shake.

AXLE helped JETSET Pilates manage its 150+ locations, providing tailored marketing solutions for the fitness franchise.

Crisp & Green opened its 23rd location in Minnesota, marking the brand's continued growth in the state where it originated nearly a decade ago.

Pinkbox Doughnuts has introduced fall-inspired treats, including the popular Pumpkin Roll doughnut, as part of its seasonal offerings.

Kilwins has two reasons to celebrate this National Dessert Day: the brand was named USA TODAY’s 2026 No.

Food truck market to reach $4.71 billion in 2026 sales

Haven Hot Chicken celebrates National Chicken Month with free tendies

Morgan Stanley says now is the time to buy US commercial real estate.

Industry experts discuss how hidden shifts in capital allocation and consumer behavior are influencing the sales and marketing strategies of senior living operators.

The coffee chain is launching a social media giveaway awarding five winners monthly coffee supplies for a full year.

Local marketing tools help franchisees stay visible in their markets

Kilwins gives away free ice cream for a year to one winner.

Local operators must move beyond vanity metrics to align social media strategies with tangible business goals like foot traffic and lead generation.

Franchise owners attract talent with work-life balance and local connections

Franchise brands must adjust their strategy to meet candidates where they are, using digital channels and AI to connect with potential buyers.

Gen Alpha has an estimated $28 billion in direct purchasing power, according to Numerator's latest research featured in Gen Alpha Shopping Trends to Expect in 2025 and 2026, which explores how Gen Alpha—the first cohort

Kilwins is celebrating National Ice Cream Day (July 20) by giving fans a chance to win “Free Ice Cream for a Year” in the form of an e-gift card with a fun Instagram sweepstakes.

Franchisors use social media for recruitment, with 46% selling franchises through it.

Franchise brands can enhance visibility, foster community engagement, and boost growth by managing their social media drumbeat effectively and consistently.

Abby Taylor leads marketing at Playa Bowls with 300 locations.

Sweet Paris’ luxurious Paris Trip Giveaway will take place on its Instagram page.

Social media has become a vital tool for franchise owners looking to expand their reach and build meaningful connections with customers.

The 2024 Annual Franchise Marketing Report (AFMR) is back and bigger than ever with new details that reflect the evolving nature of franchising.

Gen Alpha has an estimated $28 billion in direct purchasing power, with 53% of Gen Alpha parents giving some sort of allowance to their children.