TL;DR
Crisp & Green opened its 23rd location in Chaska, Minnesota, operated by franchise partner M3 Holdings. Founder and Executive Chairman Steele Smiley highlighted the brand's growth in Minnesota.
CRISP & GREEN, a fast-casual dining destination known for its convenient, chef-crafted and health-focused menu, today announced it is continuing its strong momentum in Minnesota with the opening of a new restaurant in Chaska. The location marks the brand’s 23rd in Minnesota, where the brand got its start almost 10 years ago. The Chaska opening reinforces CRISP & GREEN’s response to increasing demand for convenient, better-for-you dining and the brand’s continued momentum as it grows nationwide.
“Minnesota is where CRISP & GREEN started, and nearly a decade later, it continues to be one of our greatest opportunities for growth,” said Steele Smiley, Founder and Executive Chairman of CRISP & GREEN. “As we quickly approach the milestone of 100 restaurants nationwide, opening our 23rd location in our home state is especially meaningful. It’s a reflection of how far we’ve come, the strength of the communities that have supported us, and the tremendous opportunity we see ahead as we continue building CRISP & GREEN into a nationally recognized brand.”
CRISP & GREEN’s Chaska location is operated by franchise partner M3 Holdings, a seasoned multi-brand operator with expertise in the restaurant and wellness sectors, including ownership of multiple Planet Fitness locations. Since joining CRISP & GREEN in 2023, M3 Holdings has expanded the brand throughout Minnesota, Iowa and Ohio. By the end of 2026, M3 will own 9 locations with several in the pipeline opening as soon as Q1 in 2027.
Growth momentum in Minnesota
This growth helps to accelerate CRISP & GREEN’s broader system momentum, reinforcing how corporate and franchise development works hand-in-hand to bring the brand’s vision to life nationwide.
“Continuing to invest in Twin Cities communities is a priority for our group, and Chaska felt like a natural next step in our growth,” said Alex Mortensen, President of M3 Holdings. “We believe making healthy food more accessible makes healthy choices easier. Our vision is for CRISP & GREEN to become a convenient part of people’s everyday lives, whether they’re commuting to work, taking their kids to practice, or simply looking for a fresh, nutritious meal on the go.”
CRISP & GREEN expansion activities are underpinned by a unique model that balances corporate-owned restaurants with a growing roster of franchise partners, ensuring consistency in execution while scaling quickly to meet demand. Since its founding in 2016, CRISP & GREEN has carved out a distinctive niche in the healthy fast-casual space, blending chef-crafted convenience with a commitment to wellbeing. From grain bowls, salads, wraps, sandwiches, smoothies and more, every menu item is designed to energize every lifestyle.
More than just a restaurant, CRISP & GREEN has become a wellness hub where guests gather to fuel body and mind.
Community events and promotions
To celebrate the Chaska opening, CRISP & GREEN is offering a Grand Opening Free Food event from 10:30 a.m. to 1:30 p.
m. on Friday, November 6, where guests can enjoy a complimentary salad, grain bowl or wrap. Recipients must download the CRISP & GREEN app and scan their CRISP Rewards account at checkout to receive their free entree [one per guest].
As part of its mission to empower healthier communities, CRISP & GREEN will also host a free Wellness Series event on Saturday, November 7, at 9:00 a.m. Attendees will meet at the restaurant for a group workout led by local CRISP Fit Coach Bailey Braccini.
The first 50 attendees will receive exclusive CRISP & GREEN merch and wellness gifts from best-in-class brands like Lululemon, Isopure, Olipop, and more and the opportunity to enter to win a Peloton bike! Reserve your spot now by visiting crispandgreen.com/events.
The event will be followed by CRISP & GREEN food sampling and premium wellness brand activations at the restaurant.
Location and hours
Located at 122 Pioneer Trail, the Chaska CRISP & GREEN will be open daily from 10:30 a.m. to 9 p.m. For more information on the brand, visit www.crispandgreen.com and follow @crispandgreen on Instagram and Facebook.
In this story
This story was originally published by Ben Coley in QSR Magazine on November 5, 2026. Burnaze summarizes and links to the original reporting.
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