Facebook

Wayback Burgers introduces three new limited-time offerings, including the Fiesta Cheeeesy Burger, Chili Lime Fries, and Fruity Protein Shake.

Crisp & Green opened its 23rd location in Minnesota, marking the brand's continued growth in the state where it originated nearly a decade ago.

Spectrum, Maplewood, and Kendal use word-of-mouth marketing to build brand recognition

Food truck market to reach $4.71 billion in 2026 sales

Former high-tech consultant Bobby Pierce discusses finding professional fulfillment through the opening of his new Building Kidz franchise in New Port Richey, Florida.

High-performing multi-location brands are 34% more likely to utilize a dedicated local marketing strategy to balance brand consistency with neighborhood-level engagement.

Industry experts discuss how hidden shifts in capital allocation and consumer behavior are influencing the sales and marketing strategies of senior living operators.

The Miami cafe chain is relocating its headquarters amidst a significant surge in market leasing activity and record-high rents in the region.

Local operators must move beyond vanity metrics to align social media strategies with tangible business goals like foot traffic and lead generation.

Franchise owners attract talent with work-life balance and local connections

Franchise brands must adjust their strategy to meet candidates where they are, using digital channels and AI to connect with potential buyers.

Franchisors use social media for recruitment, with 46% selling franchises through it.

Social media has become a vital tool for franchise owners looking to expand their reach and build meaningful connections with customers.

The 2024 Annual Franchise Marketing Report (AFMR) is back and bigger than ever with new details that reflect the evolving nature of franchising.

Gen Alpha has an estimated $28 billion in direct purchasing power, with 53% of Gen Alpha parents giving some sort of allowance to their children.

A franchise can leverage social media to promote its website, drive traffic, and boost franchise sales through strategic content creation and sharing.

2024 election to disrupt digital media with 30% more ad spend

As a franchise owner, building brand awareness and advocacy requires prioritizing customer loyalty and providing high-quality products and services.

Short-form videos are becoming increasingly effective tools for connecting with B2B audiences in the franchise space.

“In the beginning” (circa 2003–2006), some of the most popular and/or culturally relevant social media platforms launched, changing the Internet forever.

A case study featured in Fast Company discussed the benefits of a digital detox for individuals and companies.

Dave and Missie Carlile, owners of a heating and cooling business, decided to convert their business into a Heating + Air Paramedics franchise, citing the benefits of buying a franchise.

Baskin-Robbins introduces a new Flavor of the Month, Secret Admirer, and a heart-shaped pizza option for Valentine's Day.

Valpak is partnering with Crayola to celebrate Black History Month, transforming its blue envelope into a coloring page.