TL;DR
Franchise Business Review provides advice from successful franchisors on improving brand performance and attracting better candidates. The company highlights the importance of providing the right support and converting qualified leads into successful franchisees.
Franchise Business Review, the franchising industry’s leading market research firm, launched a series of articles highlighting advice from franchisors who know what it takes to succeed. In its most recent installment, the company addresses how to improve a brand's overall performance in addition to attracting better candidates and closing deals with the right local owners.
Their advice includes providing the right support as a franchisor, identifying ideal local owners for a specific concept and knowing how to convert qualified leads into successful franchisees.
In this story
This story was originally published in 1851 Franchise on October 25, 2016. Burnaze summarizes and links to the original reporting.
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