The Pack Announces First Franchise Territory Development Agreements Totaling 18 Units Across Northern New Jersey and South Florida

The Pack's franchise system is built around a structured, trainer-led class format that combines strength training, cardio conditioning, and striking-based self-defense, referred to as Street Defense™. Designed to be both physically demanding and highly repeatable, the concept delivers a high-energy group training experience supported by proprietary programming, equipment configuration, and operating systems.

"We're incredibly excited to bring The Pack to Northern New Jersey and South Florida, two markets that align perfectly with our vision for the brand," said Andy Stenzler, Co-Founder of The Pack. "These initial territory deals represent an important step in our expansion, and we're focused on partnering with operators who understand how to deliver a premium, high-energy experience in their communities."

"The level of interest we've seen since launching franchising has been incredibly strong, and these first deals are just the beginning," said Noah Neiman, Co-Founder of The Pack. "We're looking forward to building out these territories and introducing The Pack's unique training experience to new markets."

• Pack Lite: A flexible format designed to operate within approved third-party facilities such as gyms or training studios. Typically features approximately 30 training stations in spaces around 1,500 square feet and does not require a dedicated lease.

• Pack Studio: A full standalone location operated in a dedicated leased space, generally featuring approximately 45 training stations across roughly 3,000 square feet, and includes retail sales of branded merchandise and apparel.

• Pack Flagship: The brand's largest format, with up to approximately 60 training stations in spaces of 5,000 square feet or more, incorporating premium build-outs, expanded amenities such as locker rooms and showers, bleacher seating, and enhanced retail offerings.