Outdoor Lighting Perspectives Illuminates The Ins and Outs of Its Industry

The videos are part of a new marketing trend launched by the award winning franchisor in 2014. “When we released the Transformation Augusta video series we knew we had something special. We have had thousands of hits as a result and we wanted to make sure we continued to build upon our video success,” shared Outdoor Lighting Perspectives Vice President, Rich Young.

We are seeing video play a huge part in consumer engagement and by approaching these as professional productions we are having great success differentiating our brand from competitors throughout the country,” said Jody Wetherill, Brand Marketing Manager for Outdoor Lighting Perspectives.

The video series is designed to educate and inspire home and business owners on current outdoor lighting trends and answer their most frequently asked questions. According to the 2015 Residential Landscape Architecture Trends Survey conducted by the American Society of Landscape Architects (ASLA), landscape lighting and firepits/fire places are the most popular landscape design elements.

“Lighting is an easy way to grow or diversify existing service businesses. We have a turn-key add-on franchise program designed specifically for existing business owners. This program allows lawn and landscape professional, irrigation contractors and others to seamlessly add outdoor lighting to their current service offerings. We have seen great success with the program and hope the launch of our 2015 video series will help further promote add-on franchise opportunities to businesses throughout the United States,” shared Rich Young.

“Whether these are videos are seen by future Outdoor Lighting Perspectives clients or future franchisees, we are committed to investing in tools that are beneficial to both the consumer and our franchisees,”said Jody Wetherill.

Featured in Architectural Digest, Garden Design, House Beautiful, Better Homes and Gardens, Coastal Living and Martha Stewart Living, Outdoor Lighting Perspectives features stunning handcrafted copper and brass outdoor lighting fixtures which blend in with the natural outdoor environment so that all you see is the effect of the outdoor lighting.