Outdoor Lighting Perspectives Shining Light on Hospitality Industry

In the hospitality industry, having professionally designed outdoor lighting isn’t just smart and aesthetically-pleasing décor—it’s good for business. The success of any business depends on attracting clients and guests—a building’s distinctive façade should be attention-grabbing and enhanced, a sumptuously illuminated venue should evoke a calming ambiance that draws people in, and a company’s walkways should be brought to life and welcoming after dusk. All of these things can affect a business and its bottom line, and from hotels and resorts to storefronts and shopping malls, Outdoor Lighting Perspectives has the perfect designs, techniques and fixtures to make a business truly shine.

“At Outdoor Lighting Perspectives, we do more than just residential properties—a lot of our business also comes from providing lighting for the hospitality industry, too. If you have an event center, hotel or restaurant, and need a special touch to spruce it up, our team can provide the perfecting lighting to make your guests feel cozy and comfortable,” said Jody Wetherill, the manager of brand marketing for Outdoor Lighting Perspectives. “Sometimes this added touch is overlooked, but with the right lighting, you really can increase the traffic coming into your business.”

Since 1995, Outdoor Lighting Perspectives has been the world’s premier full-service landscape and architectural lighting company. With unsurpassed knowledge, their system of skilled franchisees has helped to install new landscape lighting to thousands of homes and businesses. Now, as the brand enters into a new year, they’re looking to develop a stronger market behind their hospitality services.

“We’ve seen great success across our residential line, but by putting an even greater emphasis on our hospitality services now, we’re developing an entirely separate line of business that our franchisee network can benefit from,” Wetherill said. “They can easily take their installation, product and design knowledge that they’ve honed over the years by working on homes, and apply it to commercial work. It’s diversifying our franchisees’ revenue streams.”

Whether it’s a retrofit of an outdated system or a new-build plan, Outdoor Lighting Perspectives serves businesses with the latest technology and premium fixtures. And with the help of their highly-efficient LED lighting effects, businesses can reduce energy bills by up to 60 percent in the process. According to Wetherill, a few of their more popular services include up-lighting, which points ground-level fixtures upward to dramatically illuminate architectural and landscaping elements.

Moon lighting is another enhancement, and it helps to provide the illusion of moonlight by shining a soft fixture down from a tree or elevated structure.

But beyond aesthetics, Outdoor Lighting Perspectives adds functionality, too. One of the most asked-for services includes their step lighting, which illuminates a step or group of steps to improve visibility and safety. They also offer security lighting by strategically placing no-glare lighting fixtures to illuminate darker or less visible areas of a business’ property.

To date, the brand’s hospitality lighting has already enhanced dozens of properties. Outdoor Lighting Perspectives has worked with the Lone Star Court Hotel in Austin, Texas, the Shoreway Luxury Lofts in Cleveland, Ohio and the Bridgewater Manor in Bridgewater, New Jersey. At the Lone Star Court Hotel, Outdoor Lighting Perspectives turned around an outdated lodge into a retro, 21st century motor court with an authentically Austin country feel.

“A lot of these businesses were in areas that had a very competitive market space. With the help of our technology and designs, were able to offer a heightened vibe that would be key in creating a unique lodging experience that would set them apart from their sea of competitors,” said Wetherill.