adweek facebook is now letting brands and media companies create their own groups within pages

Facebook has introduced a new feature for pages that brands and media companies will be celebrating. According to a recent Adweek article, Pages administrators will now be able to create their own groups connected to their company’s page. This gives brands and publishers the opportunity to set up their own “official” groups without having to use a personal account or see other unwanted third parties creating groups about the brand.

“Instead of having a support hotline that only is manned by the company, you can actually introduce a peer-to-peer support, or you can have another group that’s more about inspirational sharing stories that’s also relevant for people who are thinking about buying your product or services,” said Facebook product manager Linda Xiong.

This new feature is part of a bigger move to shift the social platform’s strategy to focus more on groups and create a tighter-knit online community, which Mark Zuckerberg has previously mentioned is a part of his vision.