Skiptown Reports 40%+ YoY Revenue Growth, Surpasses 8,000 Memberships, and up 68% YoY in Q1 Daycare Bundle Sales

The company reported more than 40% year-over-year revenue growth, driven by strong market traction at its newest locations in Denver and Atlanta. The brand attributes its success to its proprietary technology platform, SkipOS, which streamlines communication, operations, and customer engagement while providing seamless access to daycare, boarding, grooming, walking, and social experiences.

The brand launched its newest service offering, The PupCare Plan, in Q1 across its three locations. The PupCare Plan offers guests a membership-based grooming and bathing program that provides pups with monthly routine care, including a bath and towel-dry, nail trim, ear cleaning, gland expression, and a wellness check. In under three months, the brand surpassed 500 active members across the locations and is already nearing 600. Systemwide, total memberships exceeded 8,000 across its social memberships, PupCare Plan, and VIP offerings.

Skiptown also marked a key milestone in its franchise journey with the signing of its first multi-unit franchise agreement in the Charlotte area.

“Our Q1 results highlight how quickly this model translates into success when it’s executed well in-market,” said Mike Rotondo, CEO of Skiptown. “We’re especially encouraged by the traction in our core pet services, which continue to drive repeat visits and long-term customer relationships. We’re building a brand that resonates with pet parents and also creates meaningful opportunities for franchisees.”

Skiptown daycare bundle sales were up 68% YoY, driven by seasonal campaigns around New Year’s and St. Patrick’s Day. Daycare bundle offerings include 5, 10, 20, and 50-pack options; the leading bundle option accounted for a significant portion of purchases. Customer engagement and loyalty remained high across all service lines, reflecting continued demand within the $165 billion pet care industry and the category’s strong recession-resilient growth trajectory.

Within its core pet services in Q1:

• 3,630 unique dogs utilized daycare services, with an average of 6.5 visits per dog

• 2,136 dogs used boarding services, averaging 1.8 visits

• 3,490 dogs received grooming services, averaging 1.49 visits

The company has established partnerships to support its operations and growth.

• Attentive - SMS, MMS, and email marketing

• Enspire - Multi-unit consumer and franchise development marketing, including SEO, website management, and paid media

• HubSpot - Franchise development marketing automation

• Franchise Elevator - Public relations, social content, and franchise sales advertising

• SOCi - New AI-powered chatbot deployment across consumer websites launching in July

“These partnerships allow us to build a best-in-class infrastructure across marketing, technology, and franchise development,” said Kristen Risby, Head of Marketing and Communications at Skiptown. “We’re investing intentionally to support our locations and future franchise partners.”