SOCi

Restaurant expansion and contraction are often explained by consumer demand, labor costs, menu innovation, or access to capital.

Dutch Bros is scaling its marketing infrastructure and personalized engagement tools to drive customer lifetime value as the coffee chain continues its aggressive national expansion.

Sport Clips Haircuts is implementing over 3,400 AI agents to automate local review management and search engine optimization across its 1,800-unit franchise system.

As multi-location brands push deeper into expansion mode, one of the biggest operational challenges is no longer simply opening new locations.

AI search changes local SEO for multi-location brands with 1.2% ChatGPT recommendations

The company reported more than 40% year-over-year revenue growth, driven by strong market traction at its newest locations in Denver and Atlanta.

In Q1 alone, Batteries Plus issued 14 new units through seven new franchise owners, reflecting ongoing activity in its franchising model.

HARTLAND, Wis., March 5, 2026 // PRNewswire // -- Batteries Plus today announced it has been named to the SOCi100 Most Visible Local Enterprise Brands of 2026.

Franchise leaders leverage tech and data to improve customer experiences

In today's fast-paced, tech-enabled franchise environment, delivering exceptional customer experiences requires more than just good intentions — it demands deliberate strategy, the right tools, and actionable data.

The Human Bean uses AI for efficiency and customer experience.

Slice House by Tony Gemignani announces the debut of its mobile app, revamped website, and new loyalty program, all of which are now available to consumers.

Jeremiah's Italian Ice must dedicate extra effort to developing brand awareness among its customers.

In today’s fast-paced business landscape, the integration of technology and artificial intelligence (AI) has become indispensable for franchisees looking to optimize their operations and drive growth.

Email marketing has been around since the 1990s, and is still the most effective place to engage with customers and convert their interest into purchases, according to Marigold’s 2024 Global Consumer Trends Index.

SOCi releases its 2024 Consumer Behavior Index, highlighting top takeaways from consumer research and preferences.

The Annual Franchise Marketing Report provides benchmarking data and insights for franchise marketers to improve their effectiveness and make efficient use of their marketing budgets.

Kona Ice selects SOCi to manage online listings for 1,500 mobile units

Local digital marketing is crucial for franchise brands, focusing on customer experience, social media, and building relationships with consumers.

Entrepreneur has ranked the top franchise suppliers in the industry.

Urban Air Adventure Park ranks in top 1% of franchise businesses.

Franchise brands accelerate adoption of marketing technologies to advance local marketing efforts and drive ROI.

In January 2021, all stores were up 11.1% in YTD sales and same store sales soared up to 15.5%.

Pizza Factory appoints industry veteran Rob Searfus as franchise business coach to support franchisee operations.