Sprint Mart Expands Foodservice and Technology Across Its Stores

The chain is growing its proprietary foodservice brands, enhancing loyalty programs and investing in self-checkout and digital tools.

Foodservice is a major focus for Ridgeland, Miss.-based Sprint Mart.

“Our flagship proprietary foodservice brand is our local favorite Chix chicken. Also, a year and a half ago, we launched our proprietary pizza brand Sprintzoni,” said Herb Hargraves, chief operating officer (COO) of Sprint Mart. Today, 46 sites feature the Chix program, while 24 offer the Sprintzoni pizza program.

“On our Chix offering, we are specifically known for having the largest double-breaded chicken tenders around, paired with our fan favorite: the JoJo, (which is) a fresh-sliced breaded potato wedge.”

Sprint Mart also features its proprietary Best Market brand at 44 stores, which includes cold grab-and-go sandwiches, salads, parfaits, cheesecake and fresh fruit.

Six of Sprint Mart’s smaller footprint locations offer a Chix Express concept, which offers non-fried items, such as the chain’s signature breakfast sandwiches, burgers and popular grab-and-go items.

The chain’s Vance, Ala. store features the chain’s Sadie’s Diner concept, which provides a “full homestyle sit-down-dining experience,” complete with a robust menu that includes the Sadie’s Burger, which is a local favorite.

One of the chain’s Columbus, Miss., stores features The Donut Factory, a quick-service restaurant (QSR) concept that serves fresh-made yeast and cake doughnuts, as well as muffins, cookies and pastries.

At two locations it partners with QSR chain Bullets Burgers Chicken & More, and at one location it features a Subway.

“All of our stores offer our proprietary blend Best Bean coffee and Finish Line fountain drinks, and at the majority of our stores we offer our frozen beverages that we call the Freeze Zone,” Hargraves said.

Sprint Mart is set to pilot DoorDash and Uber Eats delivery at one of its locations. “Once we perfect the process, we will expand to offer it at additional stores,” Hargraves said. Its Sadie’s Diner features order-ahead. It has two drive-thrus —  one in Columbus, Miss., for its Bullets location, and the other at a site in Albertville, Ala., where customers can order from the Chix or Sprintzoni menus.

Technology adoption remains a key priority for the chain. Sprint Mart features the Sprint Mart Rewards loyalty app, where registered customers receive discount offers, rollback at the pump pricing and can earn points on purchases. Customers can then redeem their points for nearly anything offered in-store or on fuel purchases.

“Our app is exclusive to our Sprint Mart Rewards customers (and allows them) to track their points and see all the offers available at their local Sprint Mart,” Hargraves said.

At the end of 2025, the chain launched a Professional Drivers Loyalty Card, that rewards professional drivers with points on diesel purchases.

“It offers two different levels with perks, such as free showers, free fountain and coffee, and exclusive ‘truckers-only discounts’ on the items they use most,” Hargraves said.

Now, Sprint Mart is adding self-checkout to all remodeled and razed-and-rebuilt sites, as well as in some legacy stores.

“To date, a quarter of our chain has self-checkout with pre-pay on fuel available for our customers who want to skip the line,” Hargraves said. “We have some that are not used that much and others that are very popular. We continue to evaluate the best option for our customers.”

Sprint Mart is also leveraging technology to improve operational efficiency, including digitizing store walk-through inspections, surveys and vendor relationship management.

Throughout the stores, centrally connected TV screens feature the Chix, Sprintzoni and coffee menus. Above the cold vault, the chain uses similar digital screens to highlight key vendor products and Sprint Mart Rewards promotions.

“All of these screens can be controlled remotely by our marketing department,” Hargraves explained.

The chain also recently deployed tablets to its fleet of stores, to make clocking in and out of shifts easier for team members. It also upgraded store assistant handhelds that are connected to the back-office system for store tasks and placing orders.