Sprint Mart Expands Self-Checkout and Loyalty Technology

The Mississippi-based chain is investing in digital tools, customer rewards and store upgrades while prioritizing acquisitions and employee development.

Digital Tools Expansion

Technology adoption is a key priority for Ridgeland, Miss.-based Sprint Mart. The chain offers the Sprint Mart Rewards loyalty app, where registered customers receive discount offers, rollback at the pump pricing and can earn points on purchases. Customers can then redeem their points for nearly anything offered in-store or on fuel purchases.

“Our app is exclusive to our Sprint Mart Rewards customers (and allows them) to track their points and see all the offers available at their local Sprint Mart,” said Herb Hargraves, chief operating officer (COO) of Sprint Mart.

At the end of 2025, the chain launched a Professional Drivers Loyalty Card, that rewards professional drivers with points on diesel purchases.

“It offers two different levels with perks, such as free showers, free fountain and coffee, and exclusive ‘truckers-only discounts’ on the items they use most,” Hargraves said.

Now, Sprint Mart is adding self-checkout to all remodeled and razed-and-rebuilt sites, as well as in some legacy stores.

“To date, a quarter of our chain has self-checkout with pre-pay on fuel available for our customers who want to skip the line,” Hargraves said. “We have some that are not used that much and others that are very popular. We continue to evaluate the best option for our customers.”

Operational Efficiency

Sprint Mart is also leveraging technology to improve operational efficiency, including digitizing store walk-through inspections, surveys and vendor relationship management.

Throughout the stores, centrally connected TV screens feature the Chix, Sprintzoni and coffee menus. Above the cold vault, the chain uses similar digital screens to highlight key vendor products and Sprint Mart Rewards promotions.

“All of these screens can be controlled remotely by our marketing department,” Hargraves explained.

The chain also recently deployed tablets to its fleet of stores, to make clocking in and out of shifts easier for team members. It also upgraded store assistant handhelds that are connected to the back-office system for store tasks and placing orders.

Growth and Development

As Sprint Mart looks to the future, its primary avenue for growth will be through acquisitions, Hargraves confirmed. But as it sets its sites on continued expansion, it’s also keeping its legacy stores firmly in focus.

“We will continue to reinvest in our legacy stores with image upgrades and remodels to provide the best c-store experience for our customers,” Hargraves said.

Sprint Mart is also committed to continuing to train and develop its employees, while keeping up with technological advancements.

“We are a Christian based organization deeply rooted in our faith. We employ over 1,300 employees and our people are the true core of our culture,” Hargraves said. “I am so proud of how many long-tenured team members we have that have made their careers at Sprint Mart. We are intensely focused on growing our people with career pathing, so we can build future leaders from within.”

Sprint Mart’s mantra is “Take care of the customer and everything else takes care of itself,” which Hargraves said isn’t just a tagline. “It’s the backbone of who we are,” he said. “You feel it the moment you walk through our doors and hear a genuine ‘Welcome to Sprint Mart!’ from our team. We truly want every customer to feel at home. From the second you pull onto the lot to that final ‘Have the BEST day!’ at checkout, our commitment to hospitality comes straight from the heart.”