Marketing

A university has seen a tenfold increase in sales by replacing a vending machine with a robotic hot-meal kiosk that serves local restaurant meals.

Burger King, Jersey Mike's, and El Pollo Loco leaders discuss the importance of value, traffic, and franchisee profitability in the QSR industry.

Burger King, Jersey Mike's, and El Pollo Loco leaders discuss the importance of value, traffic, and franchisee profitability in the QSR industry.

Sweetgreen relaunches its Plates category on the menu, adding new items and positioning itself to capture the dinner daypart.

The Dog Stop's Complete Care Program combines seven premium benefits into one simple, contract-free plan for dog owners.

Celebree School's Generation Gratitude Project invites families to participate in a 30-Day Family Gratitude Challenge to practice thankfulness through action.

McDonald’s and Uber have announced a multi-year expansion of their partnership that adds delivery and loyalty features in 14 markets.

AXLE helped JETSET Pilates manage its 150+ locations, providing tailored marketing solutions for the fitness franchise.

Franchisors must adapt to an evolving development landscape, focusing on marketing and attracting new franchisees.

Restaurant finance and development experts discussed the role of celebrity investors in brand growth, emphasizing the importance of creating a strong brand foundation.

Panda Express has partnered with Ghirardelli Chocolate to launch a new dessert rangoon, transforming its signature item into a sweet treat.

Insomnia Cookies unveils refreshed brand identity and expansion strategy, with over 375 bakeries worldwide.

Chipotle first transformed the viral "tatted like a Chipotle bag" meme into a Friday the 13th promotion in June 2025, driving the company's highest sales ever during the non-peak 3 to 4 p.m.

LaRosa’s introduces new Hot Italian Pizza with hot link sausage, spicy sausage, and bold giardiniera peppers, available for a limited time.

McDonald's and Uber expand their global partnership, adding new delivery and rewards features in 14 markets, with Uber as the preferred delivery partner for orders placed in the McDonald's app.

Corner Bakery Cafe unveiled a revamped prototype in West Plano, Texas, featuring a retro-inspired design and cost-efficient approach to development.

Dave & Buster's is rebranding as Doom & Buster's for a nationwide tie-in with Marvel Studios' "Avengers: Doomsday."

Fibrenew built a supportive franchise culture through hands-on training, collaboration, and a supportive environment for its franchisees.

Companies that prioritize employee experience tend to have higher customer satisfaction, according to Forrester’s 2025 global Total Experience Score index.

Hello Sugar CEO Brigham Dallas attributes the company's success to its 'suite-to-storefront' growth approach, starting in single-room salon suites before scaling to larger locations.

Sweetgreen's third-quarter sales were down 6.4% due to a foodborne illness outbreak and consumers avoiding salad and fresh produce.

Papa Johns is revamping its 'Unbox Better' strategy to focus on its core values and better ingredients, after franchisees expressed concerns about the brand's identity.

BJ's Restaurants reported an 8.1% increase in same-store sales and 8.3% increase in traffic, with its ninth consecutive quarter of growth.

Planet Fitness is shifting its marketing and local control balance, considering transferring more company-operated clubs to franchisees and directing more marketing spending towards national advertising.