Orangetheory® Fitness Continues Support of Women's NCAA with NIL Offer to Most Outstanding Player

BOCA RATON, Fla., March 31, 2022 // PRNewswire // - Orangetheory®, today announced it is getting into the game by extending a name, image and likeness (NIL) offer to the…

Read the original at Franchising.com
Orangetheory® Fitness Continues Support of Women's NCAA with NIL Offer to Most Outstanding Player

TL;DR

Orangetheory Fitness is offering a name, image and likeness (NIL) deal to the most outstanding player in the Women's NCAA. The brand has previously supported women's NCAA teams by offering studio access and memberships.

The contract would include a trip to the Orangetheory headquarters in Florida to co-develop an Orangetheory Fitness class in partnership with the brand's female leadership and the fitness team. The MOP will also receive a lifetime membership to Orangetheory and access to VIP classes for their teammates and coaches.

The brand has previously shown its support for the women of the NCAA by offering its studios and equipment to the NCAA Women's Basketball team amidst weight room disparities in 2021 and offering memberships to the NCAA Softball championship teams in response to challenges the players faced during the College World Series later that year.

"Orangetheory sees this as a valuable opportunity to unlock the talents of an extraordinary female athlete and make it available to our members through a truly collaborative and meaningful partnership," said Tammie DeGrasse-Cabrera, Sr. Global Marketing Director of Orangetheory Fitness. "As we conclude women's history month, we continue to look toward the future of women in sports and fitness. We hope this helps inspire the next generation of female athletes and women and girls around the world."

In this story

This story was originally published in Franchising.com on April 1, 2022. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

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