
How GLP-1 Drugs Are Changing Fitness Franchises
Fitness franchises are responding to the growing popularity of GLP-1 weight-loss drugs with personalized workouts and coaching.
Orangetheory Fitness is a company in Burnaze's franchise knowledge graph, mentioned since 2015. 275 stories link here, each summarized from the original publisher. * Orangetheory Fitness has a new global brand president, Carl Loredo, and a new domestic brand president, Stephanie Schon [[2026-10-29 Orangetheory Gets a New President, Caribou Hires a New COO, Plus More Franchise (21c653)]] * Stephanie Schon previously served as the brand president of Waxing the City, another franchise under Purpose Brands, before moving to Orangetheory Fitness [[2026-10-26 Waxing the City Welcomes Katin Keirstead as President (63f972)]] * A former Orangetheory Fitness mega-franchisee, Jamie Weeks, is launching a new wellness concept called better.states, focused on 'intentional rest' and meditation [[2026-09-30 Orangetheory, Beachbody Vets Launch ‘Intentional Rest’ Wellness Studio (2e8150)]] * Orangetheory is collaborating with Hyrox to offer joint classes at the Eudemonia Summit, a wellness event in South Florida [[2026-09-17 Hyrox, Orangetheory to Stage Joint Classes at Eudemonia Summit (d82c45)]] * Paola Horvath, a 52-year-old multi-unit franchisee, owns 19 Orangetheory Fitness studios after transitioning from the waste management industry [[2026-09-19 From Curbside to Cardio Former Waste Operator Finds Fitness Success (908c3f)]] * Orangetheory Fitness is expanding into Italy through a franchise agreement with Icon Palestre, with plans to open four studios in the Rome area [[2026-06-04 Orangetheory Expands Into Italy, Taps Technogym for New Buildout (f2a065)]] * Mike Reyes, founder of NextGen Holdings and a multi-unit Orangetheory Fitness franchisee, is expanding his business with KidStrong, a franchise he invested in after researching the opportunity [[2026-09-14 Why Multi-Unit Franchisee Mike Reyes Is Betting on KidStrong (db5ec6)]] Filed under Fitness / Boutique fitness.

Fitness franchises are responding to the growing popularity of GLP-1 weight-loss drugs with personalized workouts and coaching.

Crunch Fitness seeks to raise $800 million through a bond sale backed by franchise revenue, adding to recent whole-business securitization market activity.

Purpose Brands announced the following appointments: Oded Shein, chief financial officer; Carl Loredo, global brand president of Orangetheory Fitness; Stephanie Schon, domestic brand president of Orangetheory; and Katin Keirstead, brand…

Katin Keirstead is the new brand president of Waxing the City, a waxing franchise under the Purpose Brands umbrella.

A birds-eye perspective of the forces reshaping fitness and wellness.

Greg Costley has been thinking about Cicis Pizza for more than 30 years.

Jamie Weeks, a former Orangetheory Fitness mega-franchisee and founder of SweatHouz, is teaming with Beachbody co-founder Jon Congdon to launch better.states, a new wellness concept centered on what it’s calling…
SOLENVIA Caregivers names Justin Brady Vice President of Franchise Operations.

Gym playlists can sabotage member experience with poor music choices.

Hyrox partners with HFA for fitness trade show and race
Shein brings more than 30 years of financial and retail leadership experience spanning health and wellness, technology, supermarkets, and other retail concepts.

Long before Paola Horvath owned 19 Orangetheory Fitness studios, she and her husband, Jim, built a garbage collection business in upstate New York.

Hyrox and Orangetheory are coming together to leverage the booming market for in-person fitness and wellness experiences.

Mike Reyes has never been interested in dabbling. The founder of NextGen Holdings spent 20 years building his career with Aflac before becoming a multi-unit Orangetheory Fitness franchisee and developing a real estate portfolio.

The low-price gym operator will bring Hyrox training to 25 locations, combining dedicated training zones, classes and digital programming, while also sponsoring Hyrox events

Gyms are evolving to keep up with climbing GLP-1 adoption, offering muscle-preservation workouts, telehealth partnerships and integrated wellness services

The Italian low-cost gym leader plans to expand its network to 280 locations following strong revenue growth and international expansion into Spain and Brazil.

The women-only strength training concept, co-founded by industry veterans, plans a Dallas debut in September followed by rapid expansion across the Southeast.

Basecamp Fitness is a boutique fitness concept built around coach-led, 35-minute high-intensity interval training workouts that combine cardio and strength training in a fast-paced group setting.

Body Fit Training franchise costs $509,836 to $1,204,045 to start.

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Modern Pilates Franchise Blends Strength, Mobility and Athletic Energy Pilates Addiction matches Americans’ fitness goals stride for stride. “Consumers want workouts that yield exc

Boutique fitness franchise BODY20 is utilizing FDA-cleared EMS technology to differentiate its 20-minute low-impact strength training concept in the wellness market.

Boutique fitness giant Orangetheory Fitness is making its Italy debut following a franchise agreement with Icon Palestre, a fitness management company.