Basecamp Fitness Franchise Costs, Fees and Profit in 2026

REPORTED COST TO GET IN: $513,073 - $832,511

REPORTED ROI (Item 19): $426,115 (average gross revenues, FY 2024)

Brand overview

Basecamp Fitness is a boutique fitness concept built around coach-led, 35-minute high-intensity interval training workouts that combine cardio and strength training in a fast-paced group setting. The brand positions itself as an efficient, results-driven studio experience designed to help members get more out of their workouts while also fostering community and accountability.

Basecamp Fitness was founded in 2013 by Nick Swinmurn, founder of Zappos, and was developed as a condensed HIIT concept built to deliver a stronger workout in less time. The brand began franchising about two years before its May 2022 Florida development announcement, which places the launch of its franchise development program in 2020. Basecamp later joined the Self Esteem Brands portfolio in 2018, helping position it for broader expansion in the United States and internationally. (Self Esteem Brands merged with Orangetheory Fitness in 2024 to form Purpose Brands.)

Mission: The brand’s mission is to elevate the fitness industry by helping members reach their peak potential through coach-led training, community support and high-energy workouts.

Vision: Basecamp Fitness aims to build a results-driven fitness community that motivates people to push their limits and achieve lasting strength, confidence and performance.

• Efficient 35-Minute Workouts: Basecamp Fitness is designed around fast, high-intensity 35-minute classes that combine cardio and strength training to deliver the results of longer workouts in a shorter window.

• Structured Interval Training: Workouts run on one-minute intervals, alternating between cardio and floor exercises, creating a nonstop format that keeps members moving and engaged throughout the session.

• Signature Air Bike Cardio: Instead of traditional treadmills, Basecamp Fitness centers its cardio on an air-resistance bike that increases intensity as members push harder, delivering high-output cardio with less joint impact.

• Balanced Strength and Cardio Training: Each class splits time between cardio on the air bike and functional strength exercises, giving members a full-body workout that targets multiple muscle groups in a single session.

• Scalable for All Fitness Levels: Exercises can be modified for beginners or advanced athletes, allowing new members and experienced fitness enthusiasts to train together in the same class.

• High-Calorie Burn in a Short Session: The combination of high-intensity cardio and strength work can burn hundreds of calories in a single class while continuing to boost metabolism after the workout ends.

• Coach-Led Group Environment: Classes are led by coaches who guide members through each interval, helping participants maintain form, motivation and pace while fostering a supportive group fitness atmosphere.

• Turnkey Studio Model: Basecamp Fitness offers a turnkey boutique fitness studio concept with a defined design and operational structure, giving franchisees a clear framework for launching and running their business.

• Simple, Scalable Class Format: The brand’s high-energy class structure is designed to be low-maintenance operationally, allowing owners to focus on building and scaling their studio rather than managing a complex training model.

• Lean Staffing Requirements: Studios typically operate with a relatively small team, generally requiring about eight to 12 employees per location, helping owners control labor costs while maintaining an energetic member experience.

• Opportunity for Multi-Unit Growth: Franchisees can grow from a single studio to multiple locations, creating the potential to build a larger fitness business across their market.

• Access to Available Markets Across the U.S.: The brand highlights significant territory availability throughout the United States, creating opportunities for franchisees to secure markets and develop studios in growing fitness regions.

• Community-Driven Business Model: Owners are positioned to build a local fitness community that connects members, staff and the brand through high-energy workouts and shared goals.

Basecamp Fitness currently has markets available in all states in the U.S. except for Wisconsin. For more information on available territories, visit the Basecamp Fitness franchise website.

Investment costs

Initial Costs: The estimated initial investment required to begin operation of a Basecamp Fitness franchise ranges from $513,073 to $832,511. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Initial Franchise Fee: The initial franchise fee for a single Basecamp Fitness studio is $42,500, payable upon signing the franchise agreement.

Basecamp Fitness offers discounted franchise fees for qualifying military veterans and existing franchisees as follows:

• Veterans: $38,250

• Existing Franchisees: $37,500

• Existing Veteran Franchisees: $33,750

Ongoing Fees: According to the 2025 FDD, Basecamp Fitness franchisees are responsible for the following ongoing payments and fees:

ROI Potential: According to the 2025 FDD, the 16 Basecamp Fitness franchises operating for the entirety of FY 2024 reported the following gross revenues:

Basecamp Fitness provides franchisees with a structured path to launching a studio, including guidance on studio development and building a local membership base. The concept is designed as a boutique fitness studio model with a defined workout format and standardized brand experience, giving owners a clear framework for opening and operating a location.

Franchisees receive training designed to prepare them to run the studio and deliver the brand’s workout experience. Training focuses on the structure of the Basecamp Fitness workout, studio operations and the standards used to create a consistent member experience across locations.

Once a studio is open, franchisees operate within a system built around standardized workouts, coaching protocols and brand guidelines. This structure helps maintain consistency across the brand while giving owners a clear operational playbook for running their studios.

Basecamp Fitness integrates digital tools that allow members to book classes, manage memberships and track their workouts. These tools support studio operations while giving members a convenient way to schedule sessions and monitor their progress.

• Liquid Assets: $200,000

• Net Worth: $500,000

Franchisee requirements

Basecamp Fitness looks for franchisees with experience managing or operating multi-location fitness studios, along with a member-first mindset and a strong commitment to excellence. The brand is also geared toward people who are passionate about fitness, helping others and building an energetic community, especially operators interested in scaling across available U.S. markets.

Running a Basecamp Fitness franchise requires hands-on oversight of a streamlined studio operation, including leading a team of roughly eight to 12 employees, maintaining a consistent member experience and managing a structured, high-energy class model designed to keep day-to-day operations efficient.

The brand is geared toward active ownership and team leadership, with owners expected to know the system, support staff and build the local studio community, rather than operate passively through a fully semi-absentee approach.

Basecamp Fitness does not provide direct funding for franchisees. Prospective owners are expected to secure their own financing and meet the brand’s financial requirements.

“Being a Basecamp owner and going to work every day just fills my cup. I don't dread it. I look forward to every day. I look forward to meeting the new people, hearing their stories, how fitness has changed their life and being able to be a part of that is... couldn't ask for more.”

• Tonya Degregoria, Franchisee — Minneapolis

The boutique fitness segment has become a major growth driver within the U.S. health club industry as consumers increasingly gravitate toward specialized, coach-led workout experiences. The broader U.S. gym and fitness club industry has expanded at a CAGR of 3.6% to $47 billion in 2026, while participation continues to rise, with about 77 million Americans now belonging to a gym or studio. Boutique studios, which focus on formats such as HIIT, cycling and yoga, have captured a growing share of the market by emphasizing community, results-driven training and smaller group classes.

Basecamp Fitness competes with boutique fitness brands such as F45 Training and Barry’s, while also operating alongside sister brand Orangetheory Fitness. Basecamp fitness differentiates itself with a hyper-efficient 35-minute workout format that keeps participants moving continuously while balancing cardio and strength work. This emphasis on efficiency and simplicity positions the brand as a time-saving alternative within the crowded boutique fitness market.

1. Submit an Inquiry: Start by reaching out to the franchise team and sharing your market interest and financial background. This opens the conversation and helps determine fit.

2. Explore the Opportunity: Early discussions focus on the brand, the model and what Basecamp looks for in an owner. The concept is geared toward operators with fitness experience and a member-first mindset.

3. Choose Your Market: Franchisees identify the market they want to pursue and review available territories. Basecamp highlights open markets and priority growth areas as part of the process.

4. Select a Site: The real estate team helps narrow down locations and choose a site with strong potential. That support is built to work in both smaller and larger markets.

5. Approve Design and Lease: Before a lease is signed, the construction and design team creates a layout to make sure the space fits brand standards. This helps franchisees move forward with more clarity.

6. Build Out the Studio: After the site is approved, franchisees move into build-out with help finding local architects and contractors. Vendor relationships are also part of the process to help control costs.

7. Open and Begin Operating: Once the studio is ready, the business launches with ongoing operations support in place. The model is built around a turnkey setup and a structured class format designed to keep operations streamlined.

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