Lauren Cody

Orangetheory is the latest fitness chain to look to the restaurant business for leadership, naming former Pizza Hut U.S.

The Rome studios will feature a new configuration, including a smaller footprint and streamlined equipment offering.

Boutique fitness giant Orangetheory is launching a limited-edition 'I Scream for Orange Cream' protein bar in partnership with plant-based brand Trubar.

The fitness and wellness industry is one of many that know how to talk to women.

There’s no shortage of fitness brands looking to expand their empires — and while some are more bullish than others, it’s hard to find an operator out there that doesn’t intend to grow in some way.

These are exciting times for Orangetheory Fitness. Fresh off one of the industry’s biggest merger deals in recent memory, the highly popular group fitness brand named restaurant and healthcare executive Lauren Cody as its new president in January.

Orangetheory Fitness is enhancing select studios with medical-grade air purifiers following a partnership with Molekule, an air purification technology company.

Lauren Cody, a seasoned executive leader in the franchise industry, has been appointed brand president of Orangetheory Fitness, while co-founder and CEO Dave Long will transition to co-chair of the Purpose Brands board into a strategic advisor role.