Orangetheory

New platforms solve problems brands learned to live with, like fragmented local marketing.

Orangetheory is the latest fitness chain to look to the restaurant business for leadership, naming former Pizza Hut U.S.

BODY20 is a growing fitness franchise built around a membership-based studio model designed for entrepreneurs looking to enter the health and wellness space.

It’s been eight years since Beth Georges, a former news anchor and California State University at Fullerton professor, did a career about-face to become a franchisee.

Dubbed “Podium,” the new series lets BFT franchisees keep 100% of ticket sales while giving current members a new reason to stay and prospective new members a way to become acquainted with the boutique fitness brand

The youth sports franchise has appointed Jeremy Oliver, formerly of Orangetheory and F45, to lead operations and scale the brand’s high-growth systems.

HIITCore Fitness is a boutique fitness franchise with HIIT and core-focused workouts

Iron Tribe Fitness franchise costs $300,000 to $433,500 to start.

Boutique fitness giant Orangetheory is launching a limited-edition 'I Scream for Orange Cream' protein bar in partnership with plant-based brand Trubar.

New York boutique studios and large fitness franchises are implementing official Hyrox partnerships and hybrid training programs to capitalize on the fitness-racing phenomenon's upcoming NYC event.

Total Fitness white paper finds gyms exclude most women due to environment and equipment

The Midwest burger giant reported a 7.5% increase in average unit volume for 2025, maintaining its position as one of the industry's most stable franchise systems.

Following a breakout New York City event in 2024 that sent Hyrox to new heights, the fast-scaling fitness race has spent the past several years scaling its brand via partnerships with big-name brands including Chris Hems

As the GLP-1 era presses on, different fitness operators are starting to offer programs that cater to the growing clientele now taking the weight-loss medications, with a range of approaches depending on the brand.

For decades, fitness operators have prioritized programming, coaching and equipment.

SculptHouse is gearing up for a major expansion, and it just landed the capital to do it.

Orangetheory and Anytime Fitness adapt to GLP-1 era with new approaches

Hyrox is heading into 2026 with a different kind of horsepower.

The wellness boom is driving growth in the recovery franchise industry, with a focus on physical fitness and wellness to offset rising healthcare costs.

Choosing the right fitness franchises involves matching a model to local demand and conducting a solid gym market analysis.

Kurt Prosser has found his next venture with SweatHouz, bringing infrared sauna and cold plunge therapy to Columbus, Ohio.

SweatHouz, a wellness franchise, is growing rapidly, with over 70 units in the US, and prioritizes people, health, and innovation in its business model.

Jake Golic opens the first SweatHouz location in Scottsdale, Arizona, marking a new step in his career as a fitness franchisee.

Bobby and Jessica Montoya have long shown their commitment to community involvement and support, with prior involvement in community recreation programs and professional work in franchise growth and mental health…