Hyrox Targets Independent Gyms With New Wodify Deal

Following a breakout New York City event in 2024 that sent Hyrox to new heights, the fast-scaling fitness race has spent the past several years scaling its brand via partnerships with big-name brands including Chris Hemsworth’s Centr, Puma, F45, Orangetheory and Peloton.

Its latest partnership looks a little different.

Instead of an equipment supplier or a fitness boutique brand, Hyrox has struck a deal with gym management platform Wodify, which serves more than 5,000 independent fitness players.

For the independent and boutique operators going up against bigger franchise competitors, it’s a meaningful move. Many are already capitalizing on the fitness-racing boom. Hyrox currently counts more than 15,000 affiliated gyms worldwide, with hundreds of new U.S. training clubs going each month, according to Wodify.

The momentum also extends beyond race day, with members increasingly signing up for gym-run Hyrox race simulations, Wodify reports.

Via Wodify’s Workout Marketplace, gyms and coaches can receive daily Hyrox programming that automatically loads into the platform and displays on in-gym TV screens. Members can view workouts, track progress and record personal bests.

“By bringing official Hyrox programming directly into Wodify, we’re making it easier for gym owners to deliver world-class Hyrox classes without added operational burden,” Wodify CEO Brendan Rice said. “We’re incredibly excited about Hyrox, and the way its innovative formats and workouts are accelerating gym membership and engagement around the world.”

The programming is exclusive to Hyrox affiliates and included in their Wodify Perform subscription.

“With our rapid expansion in the U.S., Hyrox is proving its ability to attract new members and energize gym communities,” Hyrox chief growth officer Douglas Gremmen said. “Our partnership with Wodify helps ensure independent and boutique operators can deliver the Hyrox experience consistently and at scale, while maximizing the impact of our innovative formats and workouts.”