
F45 Parent Signs NIL Deal With College Football Stars as Fitness Brands Embrace Endorsements
F45 parent company FIT House of Brands signs NIL deals with University of Miami football players to promote group workouts via social media content.
F45 is a company in Burnaze's franchise knowledge graph, mentioned since 2019. 75 stories link here, each summarized from the original publisher. Filed under Fitness / Boutique fitness.

F45 parent company FIT House of Brands signs NIL deals with University of Miami football players to promote group workouts via social media content.

Dubbed “Podium,” the new series lets BFT franchisees keep 100% of ticket sales while giving current members a new reason to stay and prospective new members a way to become acquainted with the boutique fitness brand

The Australian Pilates brand is launching its first franchise application window with a flat-fee structure, targeting expansion across 15 U.S. states and New Zealand.

The youth sports franchise has appointed Jeremy Oliver, formerly of Orangetheory and F45, to lead operations and scale the brand’s high-growth systems.

FIT House of Brands has introduced an initiative providing operational support and business coaching to help professional athletes transition into becoming franchise owners for its boutique fitness brands.

Life Time launches Hybrid XT training class for LT Games.

Following a breakout New York City event in 2024 that sent Hyrox to new heights, the fast-scaling fitness race has spent the past several years scaling its brand via partnerships with big-name brands including Chris Hems

Daxko is helping fitness operators join the growing gym-as-a-clinic movement.

For decades, fitness operators have prioritized programming, coaching and equipment.

Row House is a boutique fitness brand centered on indoor rowing workouts that combine low-impact cardio with strength training.

Choosing the right fitness franchises involves matching a model to local demand and conducting a solid gym market analysis.

Strong Pilates reaches 100 global studios with plans for 150 more in the US.

Supafitgrow drives growth for F45 and Club Pilates studios with AI-infused marketing solutions

KidStrong franchisee Tai Kyon invested in the kids’ fitness brand after his experience with F45, citing a deeper mission and a strong foundation in operations and marketing.

Anytime Fitness is the world's largest and fastest-growing 24/7 fitness franchise, with over 5,200 locations on seven continents.

Class may be out, but F45 wants students back in session with a nationwide summer offer as hot as its workouts.

F45 launches National Recommit to Your Fitness Day on April 5

The Vitamin Shoppe launches Hometown Stores with 5 partner brands.

Strength training has long been a dominant force in fitness, consistently ranking among the top 20 industry trends.

ClassPass has partnered with D1 Training, an athletic training franchise serving fitness consumers of all ages, giving ClassPass members access to D1 Training’s expert coaching.

D1 Training acquires Strive Village and hires former F45 exec

Fit tech leader Maxpro, maker of the connected fitness system Maxpro SmartConnect and 2021 “Shark Tank” contestant, has partnered with LG Electronics, allowing LG TV users to pair their portable Maxpro gym with their TV

Boutique fitness leader F45 Training has partnered with strength and conditioning-focused gym equipment supplier Rep Fitness to introduce Functional Racks in participating F45 studios worldwide.
D1 Training announces the appointment of four new Directors across their franchise operations team.