Australia’s InLife Wellness Targets US Expansion Through Franchising

InLife Wellness (branded as inLIFE Wellness) is taking franchise applications for the first time, and the Australian Pilates brand is doing it with a rare flat fee structure.

The boutique fitness brand, which launched in 2019 and has grown to 60 studios across Australia and the U.S., will accept applications through Aug. 31 for a small group of new locations.

The round targets New South Wales, Queensland, Victoria and Perth in Australia, along with New Zealand and 15 U.S. states including Texas, Florida, Colorado, North Carolina and Georgia.

Studio operations

Though Pilates is the attention-grabber — the modality was the most-booked workout worldwide in 2025, according to ClassPass — InLife Wellness runs as a multi-format studio. There are 16 classes spanning from reformer-based to barre, Prana, Zen Slow Flow, strength and conditioning sessions including Fit Ball Blitz, as well as a 60-minute Super Saturday class that combines various training.

“When the people inside your community want to open their own studios, you know you’re doing something right,” founder Scott Capelin said of InLife‘s organic growth, which has seen members and instructors becoming studio owners. “We built the model to work for franchisees first, and the growth has followed.”

Prospective franchisees can expect a forecasted investment of $200,000 to $220,000, the brand’s website notes, plus a flat monthly service fee of $2,900, discounted to $1,000 a month for the first three months to help new owners get established.

Market competition

InLife is just one of a growing crop of Australian-founded Pilates brands making a play for the U.S. market.

The brand joins Studio Pilates International, which recently entered Germany and has a growing footprint stateside, with seven locations opening soon, according to its website.

There’s also FS8 and Vaura Pilates, both under the F45 parent Fit House of Brands, with additional U.S. studios in the pipeline.

Notably, the Pilates traffic is running both ways. Xponential Fitness-owned Club Pilates signed a deal granting Fortress Investment Group-backed Riser Fitness the exclusive rights to open 40 new studios across Australia over four years. As for the U.S., the group will open 127 Club Pilates studios over the next five years, a deal considered Club Pilates’ largest multi-unit deal in Xponential’s history.