Red Bull

Dutch Bros, a publicly traded restaurant chain, faces investor skepticism despite 22.7% system sales growth over the past three years.

McDonald's is preparing another major push to win back value-conscious customers in the U.S. with new affordable menu options, expanded digital deals, and restaurant improvements expected to drive stronger performance in 2027.

McDonald’s third-quarter results showed signs of improving momentum, with international markets and digital promotions helping drive growth, even as softer U.S.

Red Robin introduces Spiked Dirty Sodas to its beverage menu, offering several boozy options with a twist on the classic dirty soda trend.

Red Bull is deepening its engagement with fitness competitions, launching its own race across Malaysia, Myanmar, Indonesia and Thailand.

Red Robin introduces Prime Rib Stack Burger and fan favorites.

Ninety-four-store chain Rutter’s is expanding into the sports bar arena, stepping beyond traditional convenience to offer customers something truly singular.

Quick-service chains like McDonald’s and Taco Bell are increasingly prioritizing specialty beverages and energy drinks as a primary driver for customer traffic and new dayparts.

McDonald's and Taco Bell compete with new energy drink launches

- Quick Service - Beverage Trends - Marketing & Branding - News Taco Bell expands beverage lineup with new energy drinks They join a growing part of the chain’s menu that already i

McDonald’s is entering the energy drink market by adding Red Bull-based beverages to its national menu following a successful regional test.

The addition could help boost traffic, particularly during the afternoon daypart.

LOS ANGELES, July 17, 2026 // GLOBE NEWSWIRE // -- Dave’s Hot Chicken is launching Red Bull Boosted Slushers, now available at participating locations nationwide and across the globe.

Strategic beverage program investments are shifting from bundled add-ons to high-margin assets as consumers show increased willingness to pay for premium fountain offerings.

The high-value gym chain is partnering with the beverage giant to create immersive in-club brand activations and member experiences across its nationwide locations.

BIGGBY COFFEE introduces its summer menu, featuring campfire flavors and peach creations, as well as promotions and feel-good moments.

The fast-food giant reported a 3.9 percent increase in U.S. same-store sales for the first quarter of 2026, driven by value-focused menu options and marketing execution.

Life Time launches Hybrid XT training class for LT Games.

McDonald's introduces a new crafted beverage lineup, offering franchisees new sales opportunities.

The chain will expand its beverage menu nationwide after a highly successful test period at 500 restaurants last year.

F45 Training and Reebok have launched their first co-branded footwear and apparel collection, the initial rollout of a deal announced in October .

The fitness-competition craze isn’t showing any signs of slowing down, as more brands launch their own events to promote community and push people to their limits.

BIGGBY COFFEE is celebrating spring with a limited-time Cherry Sakura Red Bull lineup, available March 26 through May 20.

Fitstop is officially entering the fitness-competition market with the launch of Global Games.