Fitness Premier 24/7 Clubs Franchise Culture and Lifestyle

Fitness Premier 24/7 Clubs, the 19-unit, community-focused fitness franchise, has built a unique value proposition for its franchise partners, team members and club members — all hinging on its culture of community and care. In all aspects of its operations, Fitness Premier 24/7 Clubs focuses on developing and maintaining its culture, and it’s exactly this that allows everyone in the system to find fulfillment and a path to success with the brand.

“If I spend ample time training, developing and supporting my staff, it’s going to support me getting what I want for myself,” said Mike Orwig, a multi-unit franchisee and regional director of training and development with Fitness Premier 24/7 Clubs. “Our mission is to find, develop, create a roadmap for and celebrate with the right people. Because of that culture, people stay in our systems, whether it’s a local member of a club or someone on the corporate team.”

Orwig explained that, when he joined the system as a personal trainer in 2011, Fitness Premier 24/7 Clubs was a relatively small operation with a much smaller corporate team than it has today, and everyone in the system was navigating the hurdles of developing a brand from the ground up.

Through this process, as the group tested, adjusted and honed its systems and processes, everyone became quite close. This was the foundation of the connected culture that persists today.

“We’re at a point now where we can grow through franchising. We’ve proven that we can execute on the ‘business in a box’ mindset, and we’re focused on partnering with the right people,” Orwig said. “That’s what really separates us. Our team is like a family. They’re my best friends. They love what we’re about, what we stand for and what we believe in. If I’m navigating something, personally or professionally, I know that I can turn to anyone on the corporate team and my local teams because they understand me and vice-versa.”

At Fitness Premier 24/7 Clubs, this culture touches everything from day-to-day operations to long-term strategy, and its impact is clear. Through strong support and communication, leaders at all levels build reliable teams and powerful businesses, and this unlocks another level of flexibility and personal satisfaction.

“Owning a Fitness Premier is an active position, and it can offer flexibility within a schedule to find work-life balance,” said Founder and CEO Jason Markowicz. “This especially comes to life as owners build out and train their team at the club level. When there is solid leadership planted in the facility, it can offer some great benefits to the franchise owner!”

Orwig, for example, said that he could go on a weeks-long vacation with no concerns about the ongoing operation of his four clubs, and he fully attributes this to the investment he has made in his people and the ongoing dedication they show to the brand and mission.

For many entrepreneurs, simply owning a business does not check all the boxes. People turn to franchising because they want to build something for themselves, have a greater impact or leave a legacy. Fitness Premier 24/7 Clubs allows for that.

“One of the most special things we do is changing the lives of our customers, whether it’s how they look, feel or go about their day,” Markowicz said. “It’s equally important to us to develop our team members in the club. We take a lot of pride as a company in having some great programs and systems around mentorship, pouring leadership into new and existing staff to provide opportunities that will support them in finding success, both personally and professionally.”