Fortune Magazine Ranks Starbucks 5th Most Admired Company

Fortune Magazine ranks Starbucks 5th on its list of the most admired companies in the world, highlighting the brand's corporate reputation and social responsibility.

Read the original at 1851 Franchise
Fortune Magazine Ranks Starbucks 5th Most Admired Company

TL;DR

Fortune Magazine ranked Starbucks 5th on its list of the most admired companies in the world. Starbucks is the highest-ranking foodservice business and franchise on the list.

For the 16th consecutive year, Fortune Magazine has included Starbucks in their list of the most admired companies in the world. This year, the iconic coffee franchise ranked at number five, just below finance and tech giants Berkshire Hathaway, Alphabet, Amazon, and the number-one-ranking Apple.

To create their rankings, Fortune partnered with consulting analysts Korn Ferry to measure the corporate reputations of the 1,000 largest U.S. companies and the 500 non-U.S. companies included in the magazine’s Fortune Global 500 list. Starbucks is the highest-ranking foodservice business and franchise on the list.

To determine the best-regarded companies in 52 industries, Korn Ferry asked executives, directors, and analysts to rate enterprises in their own industry on nine criteria, from investment value and quality of management and products to social responsibility and ability to attract talent. A company’s score must rank in the top half of its industry survey to be listed.

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This story was originally published in 1851 Franchise on January 19, 2018. Burnaze summarizes and links to the original reporting.

Read the full story at 1851 Franchise

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