TL;DR
A franchisee was inspired to invest in a brand after a positive experience with the franchise development website, which provided helpful information and visuals about the opportunity. The franchisee was introduced to the brand by FranNet and also performed due diligence by visiting a salon and talking to other franchisees.
1851: What made you initially attracted to the brand?
Jackson: We were introduced to it by FranNet. We thought it was a great concept and something needed in our area.
1851: What parts of the brand made you decide to buy it?
Jackson: Great feedback from current franchisees, their support system from finding a location to opening to operation of the store. We loved the concept and the look of the stores.
1851: When researching the brand, how important was the website in helping educate you about the opportunity?
Jackson: It was good to see pictures, and very helpful to get information about investment and the whole process.
1851: How did you perform due diligence on the brand?
Jackson: We visited a salon in MD, and we talked to a lot of franchisees about their experience and the support they were getting.
In this story
This story was originally published in 1851 Franchise on June 26, 2018. Burnaze summarizes and links to the original reporting.
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