Uni K Wax introduces new VP of operations

Natural body-waxing franchise Uni K Wax announced the appointment of Christina Simeone as its new vice president of operations.

Simeone previously served as director of operations at Hand & Stone Massage & Facial Spa for more than a decade. The role included managing operational strategies designed to improve franchise performance.

In her vice president position at Uni K Wax, Simeone will oversee studio operations, franchisee support, and operational execution across the brand’s national footprint. Simeone is also responsible for working with franchisees to optimize studio opedrations, support team development, and elevating the overall guest experience at studio locations.

“Christina is a unique operations executive who brings vast experience in developing operations of wellness brands, putting emphasis on economic benefits at the unit level and the success of the franchisees,” said Jarred Fajerski, CEO of Uni K Wax. “Christina’s operational expertise and franchise-first philosophy made her an excellent candidate to lead our studio system into the next stage of growth.”

Currently, Uni K Wax has nearly 40 open studios and 31 in development across nine markets and seven states. Uni K Wax offers natural body-waxing franchise and uses a its proprietary Elasti K Wax: an all-natural, pine-based, gluten-free formula applied at body temperature for gentle results on sensitive skin.

The brand has performed nearly 10 million waxes in studios across Florida, New York, New Jersey, Connecticut, Michigan, Arizona, Texas, and Colorado.

“To scale your franchise model, you have to be disciplined, well managed, and most importantly, consistent throughout the entire process,” said Omar Simmons, managing partner of Exaltare Capital Management and Uni K Wax board member. “We truly believe that Christina has all the right skills and qualities that will allow Uni K Wax to scale successfully as it grows into new and existing markets across the country.”

Uni Wax noted that it is accelerating its national expansion through a “robust pipeline of independent studio conversions.”