TL;DR
Bad Ass Coffee of Hawaii stands out in the coffee segment with its specialization in Hawaiian coffees and international blends. The brand's sales were $26.4 million in 2025, a 22.2% year-over-year increase.
As the competition gets fiercer in the coffee segment, concepts need to stand out from the crowd. For Bad Ass Coffee, its specialization in Hawaiian coffees and international blends sets it apart, as well as an ongoing commitment to its donkey rescue program. Although the brand was founded in Kona, Hawaii in 1989, most of the 43 cafes are scattered in California, Utah, Texas, Colorado, Florida and a couple of other states.
In 2019, Royal Aloha Coffee purchased the company and launched franchising. Bad Ass Coffee's 2025 sales were $26.4 million, a 22.
2% year-over-year increase. The expanded menu now includes energy drinks, lemonades, and smoothies along with seasonal LTOs. In 2026, Bad Ass donated a percentage of sales from its Viejo blend to its annual Give a Hoof donkey rescue campaign.
In this story
This story was originally published in Restaurant Business on October 29, 2026. Burnaze summarizes and links to the original reporting.
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