Lightbridge Academy Reimagines the Family Experience with New Website and “Big Steps” Campaign

Lightbridge Academy, Innovators in Educational Child Care® and an early childhood education franchise with over 200 centers either open or in development, has announced the launch of its fully redesigned website alongside the debut of its new “Big Steps” campaign. The brand initiative celebrates the everyday milestones that define the early childhood journey.

Together, the two launches mark a significant investment in the family experience, both digitally and inside Lightbridge Academy centers nationwide.

The redesigned site was built around one insight: working parents are searching for daycare and preschool on their phones whenever they have time, whether between meetings or during school pickups. Every element of the new experience was designed to meet families where they are and help guide them with clarity and ease.

Behind the experience is a more seamless path for families exploring child care options, making it easier to learn about Lightbridge Academy, find a nearby center, and take the next step with confidence. Built with working parents in mind, the platform supports how families search today and helps remove barriers along the journey from first interest to enrollment.

> “Families are busy, and their time is valuable,” said Gigi Schweikert, Chief Executive Officer of Lightbridge Academy. “This website redesign is our promise that finding and choosing Lightbridge Academy will be as easy as the decision itself. We have removed the friction so parents can focus on what matters: knowing their child is in the best possible hands.”

Alongside the website launch, Lightbridge Academy is introducing “Big Steps,” a new brand campaign rooted in the belief that every milestone a child reaches deserves to be recognized, celebrated, and shared.

Launching in centers beginning July 8, Big Steps is designed to deepen the emotional connection between families and their Lightbridge Academy community by honoring the everyday moments that matter most. The initiative brings that mission to life inside centers in two distinct ways:

• A trail of footprint decals greets families at the door, each one marking a milestone on the early childhood journey as a daily reminder that every arrival is part of something bigger.
• A dedicated achievement display in every center gives educators a place to spotlight the moments families treasure most, such as when a child ties their shoes for the first time, shares with a friend, or masters a new skill.

The redesigned Lightbridge Academy website is live now, allowing families to explore programs, find a nearby daycare, and schedule a tour directly through the site.

Established in 1997, the company was founded as a family business based on core values and a Circle of Care philosophy that places equal importance on the needs of children, their families, teachers, franchise owners, and the community. Lightbridge Academy provides early childhood education, infant and toddler care, preschool, pre-K, and kindergarten programs for children six weeks through five years old.

The company currently has over 200 child care centers either open or in development throughout Arizona, Colorado, Florida, Georgia, Indiana, Maryland, Michigan, Minnesota, Missouri, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin.