Build-a-Bear Workshop Celebrates Harry Potter™’s Birthday With Enchanting New Collection and Fan Giveaway

ST. LOUIS, July 30, 2026 // PRNewswire // -- Build‑A‑Bear Workshop® announces the launch of a new Harry Potter collection available online and at participating Build‑A‑Bear Workshop locations beginning July 30, in time for Harry Potter's birthday.

New additions to the collection include a new Harry Potter Bear, Harry and Ron-inspired sweater fashions, and an all-new assortment of Mini Beans® plush featuring the beloved mascots of each Hogwarts™ House: the Gryffindor™ Lion, Ravenclaw™ Raven, Hufflepuff™ Badger and Slytherin™ Snake. Fans can complete their collections with returning favorites including Hogwarts™ House robes and scarves, Hogwarts™ school uniform fashions, the Sorting Hat™ with sound, Light-Up Wand with sound, Firebolt™ broom wristie, Harry Potter Bear Carrier and more.

"Few fandoms have captured imaginations across generations quite like Harry Potter," said Anjali Khosla, Vice President of Brand Management at Build‑A‑Bear Workshop. "As we continue our partnership, we are excited to give fans even more options in our Harry Potter Collection to celebrate the stories and characters they love and to represent their house pride. What makes this collection especially unique is that it combines beloved Harry Potter characters and accessories with Build‑A‑Bear's signature make-your-own experience, allowing fans to create a personalized furry friend that's uniquely their own.

The expanded collection gives longtime fans and a new generation of witches and wizards an opportunity to showcase their Hogwarts™ house pride, create personalized gifts and commemorate the stories that continue to inspire audiences worldwide. The launch also arrives during an exciting year for fans as the wizarding world celebrates the 25th anniversary of Harry Potter and anticipation continues to build for the upcoming Harry Potter television series debuting on HBO Max this Christmas.

Beginning July 31 and running through August 7, eligible fans in the United States and United Kingdom can enter by following instructions on Build‑A‑Bear's giveaway post published on the company's official social media channels on July 31. One winner will be selected in the United States and one winner will be selected in the United Kingdom.

• Four (4) standard tickets to Warner Bros. Studio Tour Hollywood for one (1) day

• Four (4) round-trip airline tickets

• A two (2)-night hotel stay

• A private VIP Build‑A‑Bear Workshop experience

• Four (4) personalized Hogwarts™ House robes

Additional eligibility requirements, entry details, and official rules will be available when the giveaway opens on July 31.