P.volve Announces New Location Signing in Victoria, British Columbia

P.volve, the fitness franchise headquartered out of New York, recently signed their first location in Canada in Victoria, British Columbia. Targeted to open in summer 2022, the new location will give Vancouver Island residents a chance to find out what has made P.volve stand out in a sea of fitness options, with its functional, pain-reducing, balance and strength-building approach to exercise.

Canada’s first P.volve owners, Lucille and Tom Cuell, have always been passionate about fitness since a young age. After Lucille saw her health declining at just 55, she left the corporate world to focus on her health and discovered P.volve. After experiencing the benefits of P.volve firsthand, the Cuells found their passion to bring the brand to Canada.

“I’ve been involved with fitness for over three decades and this is the first concept that I really thought, hey this is different,” said Lucille. “I see P.volve being instrumental in helping Vancouver Island residents prioritize their health.”

P.volve is turning traditional exercise methods upside down, and Rachel Katzman, the brand’s co-founder, says she hopes the signing of new locations will leave people with healthier relationships with fitness.

“We believe traditional fitness has dropped the ball, leaving most people with injuries, pain and empty notions of what it means to be ‘fit,’” said Katzman. “Our method is grounded in functional movement to mimic the way your body moves in real world situations. We co-create our fitness content with our clinical advisory board and are committed to bringing a more educated approach to fitness to consumers. Our studios are playing such a huge part in that delivery.”

Each new P.volve location will offer the brand’s clinically backed fitness regime known for rounding out glutes and addressing everyday pain in a hybrid model of a global on-demand platform and an in-person high-end studio experience. This model focuses on giving clients the chance to move with purpose and “meets them where they are'' (in home or in studio). The P.volve method pairs its patented equipment line with functional movements designed to strengthen the core, while improving mobility and posture.

P.volve’s new Victoria location is the latest addition to the fast-growing franchise brand’s roster of thriving fitness locations, being the first location in Canada.

“We’re excited to see the potential the Victoria location has to offer,” Alex Puccillo, P.volve’s director of franchise development said. “We’ve seen continued interest from additional franchise candidates to expand in the area, and we are looking forward to hitting the ground running to inspire more and more members to become stronger and pain-free.”

P.volve plans to establish 100+ locations in all 10 Canadian provinces. The brand is targeting the markets of Toronto, Vancouver, Calgary, Montreal and Edmonton — territories that already represent the brand’s top five markets in terms of digital members, and demand continues to increase.

P.volve is a functional training method that reduces pain, improves balance and builds total body strength. P.volve launched in November 2017 and was co-founded by Rachel Katzman and Stephen Pasterino, in partnership with Camelot Venture Group, whose portfolio companies include 1-800 CONTACTS, SmileDirectClub and Quicken Loans. Available worldwide, P.volve is headquartered in New York City. For more information, please visit www.pvolvefranchise.com and @pvolve on Instagram.