PVOLVE

PVOLVE opens three new studios in California, Indiana and Maryland.

PVOLVE is continuing its rapid national expansion with two new franchise agreements that will bring additional studios to Tacoma, Washington and Brookfield, Wisconsin.

PVOLVE has reached a new milestone with 40 studios in operation and another 40 in development, expanding its network of franchise owners and studios across the U.S.

Pvolve reaches 40 open studios across the U.S. and Canada.

NEW YORK, July 16, 2026 // PRNewswire // -- PVOLVE today announced new franchise agreements with local entrepreneurs in Pittsburgh and Albuquerque, along with two new studio openings in the Pacific Northwest.

The functional fitness brand is targeting women ages 35-65 with science-backed programming as it seeks to differentiate itself in a crowded boutique studio market.

Pvolve has quickly risen to the top of boutique fitness. Now, the brand is looking to capitalize on its popularity by embarking on a major expansion push in New York City.

Women lose between 3% and 5% of their muscle mass per decade starting at age 30, a reality that has pushed Weight Watchers toward a new partner: Pvolve, the fast-growing boutique fitness franchise endorsed by Jennifer Aniston.

The boutique fitness market is more crowded than ever — and increasingly indistinguishable.

Boutique fitness franchise Pvolve has kicked off a new campaign headlined by longtime Pvolve fan, brand partner and A-lister Jennifer Aniston, alongside a partnership with mental health app Headspace.

Pvolve fitness franchise expands into Las Vegas market with two new studios in Summerlin and Henderson, Nevada.

Pvolve fitness franchise reports strong growth numbers with nearly 30 locations open and expecting 40 openings by the end of the year.

Not every entrepreneurial venture begins with a business plan.

Las Vegas may be best known for neon lights and slot machines, but its suburbs will soon welcome fast-growing functional fitness brand Pvolve, which has signed its first franchise agreements in Nevada and will open studios in Summerlin and Henderson.

Pvolve signs first franchise agreements in Las Vegas with two studios.

Pvolve opens nearly 30 studios across the U.S. and Canada.

July 25, 2025 // Franchising.com // NEW YORK, NY – Pvolve signs four new franchise agreements.

Pvolve has signed four new franchise deals that will bring six additional studios to markets across the U.S.

Pvolve signs five new studio leases, surpassing 50 locations in development

The five new studios will be strategically located in Illinois, Kansas, Connecticut, and North Carolina.

The global Pilates and yoga studio market is projected to grow from $1.1 billion in 2025 to $3.8 billion by 2035, driven by demand for studio concepts that focus on flexibility, mobility, and recovery.

Pvolve expands to four new US markets with new franchise agreements.

Each upcoming studio will be led by entrepreneurs who bring a unique mix of experience and a shared belief in the brand’s smarter approach to fitness:

Service brands’ appeal to both existing and new franchisees continues to grow across the U.S.