Pvolve fitness franchise heading to Las Vegas market

Pvolve, the workout and fitness franchise, is expanding into the greater Las Vegas market.

The brand announced that it has signed its first franchise agreement in the Las Vegas suburbs. According to terms of the new agreement, franchisee Jennifer LaFrance will open open two new Pvolve studios in Summerlin and Henderson, Nevada.

A business leader in Las Vegas, LaFrance is also a lifelong fitness enthusiast and 16-time marathon finisher.

“Fitness has always been an essential part of my life,” said LaFrance. “Pvolve’s science-backed, low-impact method aligns perfectly with my personal wellness goals, and I’m thrilled to bring this empowering approach to the Las Vegas community.”

Pvolve has 30 studio locations open in the United States and Canada with another 50 studios in development. Last month, Pvolve said that it hopes to have 40 studios open by the end of the year.

“Vegas is a dynamic, fast-growing city hungry for innovative fitness experiences, and Pvolve is uniquely positioned to deliver just that,” said Julie Cartwright, president of Pvolve. “Jennifer LaFrance’s combination of business acumen, ambition and community ties gives us tremendous confidence in our impact here. With her leadership, this studio will bring a smarter way to strengthen the body for a better life.”

Founded by Rachel Katzman in 2017, the brand says its “Pvolve Method” is supported by a clinical advisory board of doctors and highly credentialed trainers to offer “effective workouts that help you break a sweat, not your body.” Pvolve also offers over 1,500 on-demand classes, a two-way live virtual studio, and targeted series via web and mobile apps.

Looking ahead, Pvolve said that franchise opportunities remain available in high-growth U.S. markets, including Texas, Florida, North Carolina, and other major metro areas. Pvolve seeks both single- and multi-unit operators passionate about health, wellness, and community building.