PVOLVE reaches new milestone with latest openings

Fitness franchise PVOLVE reported that it reached a new milestone as the brand continues to expand nationally.

Following openings in the Pacific Northwest, PVOLVE will have 40 studios in operation with another 40 in development. Additionally, PVOLVE has reached new franchise agreements with entrepreneurs in Pittsburgh, Pennsylvania and Albuquerque, New Mexico.

“I am so proud of the tremendous growth of our studios, but I am even more proud of the incredible network of franchise owners we’ve managed to engage. It’s a network comprised of smart operators who possess a deep passion for what we’re building,” said Julie Cartwright, president of PVOLVE.

Franchise owner growth

Studio owners Beth Koehler of Seattle and Suzy Jackson of Portland will see the opening of new locations this month. PVOLVE noted that Koehler is excited about creating a positive experience and environment.

“I am building something in my community that not only helps people reach their fitness goals but also connect and build relationships with other like-minded individuals in our hometown,” Koehler said.

Jackson, a land management professional, added, “Every time I attend a PVOLVE class, I leave the studio feeling lighter and brighter. Everyone in Portland – and across the county – deserves that experience.” Health care executive Wendy Hipsky has also signed on for a new location in Pittsburgh and decided to become a franchisee based on her own experience with the brand.

“I’ve been extremely impressed with the PVOLVE method’s scientific and functional foundation,” said Hipsky. “With each move, I continue to appreciate the focus on daily movement, flexibility, balance and mobility to maintain lifelong function and fitness. Now that I have experienced these wellness benefits, I’m excited to share PVOLVE with my own community.”

New market openings

For Tish Ramirez in Albuquerque, watching her parents lose mobility as they aged encouraged her to prioritize fitness at every stage of life.

“It’s been a powerful reminder of how important it is to care for our bodies as they carry us through all of life’s milestones,” Ramierz said. ”I want to model that kind of self-care for my daughter to show her what it looks like to stay strong, energized and capable throughout her entire lifetime.”

PVOLVE says its workout strategy is based on strength, mobility, and stability. The brand was founded by Rachel Katzman in 2017. PVOLVE offers over 1,700 on-demand classes, a two-way live virtual studio, and a targeted series via web and mobile apps.

In 2023, actress Jennifer Aniston partnered with PVOLVE after falling in love with the method, calling it “transformational.” According to its website, PVOLVE has future openings slated for Georgia, Massachusetts, and Nevada along with the Philadelphia market. For information about franchise opportunities with PVOLVE, visit