Pvolve Expands to Key US Markets With New Franchise Deals

New Pvolve studios will soon be in the works for Dallas, Miami, Charlotte and Portland following several new franchise agreements.

A three-unit development agreement has been signed by accounting professor Jessie Cleveland to bring the functional movement brand to Highland Park/Park Cities, North Dallas and Lakewood in Texas.

In Miami, international business leader Adriana Albornoz will launch Pvolve in Coral Gables in late summer or early fall. Entrepreneur Mariana Lim will oversee Pvolve’s expansion in North Carolina’s Myers Park neighborhood, while in Oregon, Gary and Suzy Jackson will develop the brand in Northwest Portland.

Franchise growth strategy

“Pvolve’s continued success is fueled by franchise owners who believe in our mission and have the expertise to bring it to life in their communities,” Pvolve president Julie Cartwright said. “By strategically expanding into these top markets with the right owners at the helm, we’re ensuring that more people can experience the life-changing benefits of Pvolve and live younger, longer.”

The boutique fitness franchise recently kicked off its Strength Redefined Challenge, a six-week fitness journey inspired by brand ambassador and Pvolve devotee Jennifer Aniston’s personal regimen.

Elsewhere in the Pvolve orbit, the franchisor is making waves with its partnership with Sugar Beach, A Viceroy Resort, for an immersive fitness retreat next month in St. Lucia. Led by Jennifer Aniston’s trainer and Pvolve vice president of training, Dani Coleman, the event runs from February 17-23 and features daily 45-minute Pvolve classes.

Science backed workouts

The franchisor has been emphasizing its science-backed workout approach, resonating with female fitness enthusiasts as the importance of strength training becomes increasingly apparent in the quest for aging healthy and strong.

One study conducted by the University of Exeter found that women aged 40 and older experienced significant improvements in lower body function and strength after incorporating the Pvolve functional fitness methodology, including a 19% increase in hip function and lower body strength, a 21% boost in full-body flexibility and a 10% improvement in balance, mobility and stability, among other benefits.

“We’ve built a method with clinical studies behind it, focused on addressing women’s unique needs like pelvic floor health, menopause and endometriosis,” Cartwright said during a recent ATN CEO Summit. “What works for a woman will work for a man, but what works for a man doesn’t necessarily work for a woman.”