FEP acquires Australian Planet Fitness franchisee Bravo Fit

Franchise Equity Partners (FEP) has acquired Bravo Fit, an Australian Planet Fitness franchisee. The financial terms of the acquisition were not disclosed.

As part of the transaction, Planet Fitness, which previously held a minority ownership position, has exited its stake. Bravo Fit’s current management team will continue to lead the business and oversee its expansion in the region.

Planet Fitness, a fitness center chain, was founded in 1992 in Dover, New Hampshire. Bravo Fit currently operates 32 Planet Fitness clubs across Australia.

This acquisition marks FEP’s first investment in an Australian-headquartered business. It follows FEP’s January 2026 acquisition of IMO Car Wash, a UK-headquartered company also with operations in Australia.

> Bravo Fit is exactly the kind of partner FEP is built to support: a proven operator with a clear runway in a high-quality, globally recognized franchise system. We have established experience with Planet Fitness as a minority partner in a U.S.-based franchise group, and we are excited by the opportunity to become a full-scale franchise owner in one of the world’s most attractive fitness markets.

David O’Donnell, managing director and head of investments at FEP, commented on the acquisition.

In connection with the transaction, Rob Coombe will assume the role of chairman for Bravo Fit.

FEP received advisement from Mallesons, PwC, and Davis Wright Tremaine LLP. The shareholders of Bravo Fit were advised by Hall & Wilcox and Intrepid Investment Bankers.